Internet usage in Italy

Statistics report on internet usage in Italy

Internet usage in Italy

This report presents a selected range of statistics and data about internet penetration and usage in Italy. The report includes data on online traffic and online activities among Italian users, as well as a specific section for internet usage among kids and teenagers. The report includes a spotlight chapter on artificial intelligence (AI) in Italy, including data on ChatGPT.

Table of contents

Overview

5
  • Basic Statistic Countries with the highest number of internet users 2023
  • Basic Statistic Italy: digital population January 2024
  • Basic Statistic Italy: annual growth of digital population January 2022
  • Premium Statistic Internet users in Italy 2020-2029
  • Premium Statistic Internet usage reach in Italy 2020-2029

Benchmark

5
  • Basic Statistic EU: digitalization level 2022, by country
  • Premium Statistic EU: development of online service completion 2021-2022, by country
  • Premium Statistic Daily time spent online by users worldwide Q3 2023, by region
  • Premium Statistic Average internet connection speeds in Italy 2023, by type
  • Premium Forecast Number of mobile broadband connections per 100 inhabitants in Italy 2014-2029

Reach & demographics

6
  • Basic Statistic Italy: distribution of internet users 2015-2022, by frequency
  • Premium Statistic Internet penetration rate in Italy 2005-2022, by gender
  • Premium Statistic Share of Italian population using the internet everyday 2022, by age and gender
  • Premium Statistic Share of internet users in Italy 2015-2022, by geographical area
  • Premium Statistic Internet penetration rate in Italy 2022, by region
  • Basic Statistic Share of daily internet users 2022, by occupational status

Traffic

11
  • Basic Statistic Italy: share of web traffic 2023, by device
  • Basic Statistic Leading websites in Italy 2022, by monthly traffic
  • Basic Statistic Leading websites in Italy 2022, by session length
  • Basic Statistic Leading desktop search engines in Italy 2023, by market share
  • Basic Statistic Leading websites in Italy 2023, based on visit share
  • Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
  • Premium Statistic Leading online marketplaces in Italy 2023, based on visit share
  • Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
  • Basic Statistic Leading news websites in Italy 2023, based on visit share
  • Basic Statistic Leading video streaming websites in Italy 2023, based on visit share
  • Basic Statistic Leading games websites in Italy 2023, based on visit share

Online activity

5
  • Premium Statistic Most visited websites in Italy May 2023, by category
  • Premium Statistic Leading web properties in Italy 2022, by monthly visitors
  • Basic Statistic Time spent monthly on leading website categories in Italy 2023
  • Basic Statistic Italy: share of time spent on selected online categories 2022
  • Basic Statistic Italy: share of time spent on selected online categories 2022, by age group

Children and teens online usage

5
  • Premium Statistic Italy: internet usage among teens and young adults 2017-2022, by age
  • Premium Statistic Italy: frequency of internet usage among teens and young adults 2022, by age
  • Basic Statistic Number of video gamers in Italy 2022, by age group
  • Basic Statistic Italy: social apps usage among Gen Z 2023
  • Basic Statistic Italy: social apps index score Gen Z 2023

Social media

5
  • Premium Forecast Most used social media platforms by type in Italy 2023
  • Premium Statistic Leading social networks in Italy 2022, by reach
  • Premium Statistic Market share of leading social media websites in Italy 2022
  • Premium Statistic Most-followed Italian-language Instagram creators worldwide 2022
  • Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022

Mobile internet and apps

6
  • Premium Statistic Share of mobile internet traffic in selected regions 2024
  • Premium Forecast Most used smartphone apps by type in Italy 2023
  • Premium Statistic Leading iPhone apps in Italy 2022, by number of downloads
  • Premium Statistic Leading Android apps in Italy 2022, by downloads
  • Premium Statistic Leading iPhone entertainment apps in Italy 2022, by revenue
  • Premium Statistic Leading Android social media apps in Italy 2022, by downloads

Spotlight: AI trends in Italy

5
  • Premium Statistic Market size of AI software in Italy 2016-2021
  • Premium Statistic Implementation level of AI in public administration in Italy 2023
  • Premium Statistic Timeline of artificial intelligence's impact on e-commerce in Italy 2023
  • Basic Statistic Engagement with OpenAI and ChatGPT in Italy 2022-2023
  • Basic Statistic OpenAI.com traffic in Italy 2023, by device

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)