The annual report on the most valuable Italian brands

Executive Summary

This report represents an analysis of several industries’ brands value in Italy as of May 2017. The study was conducted by using a so called ‘Royalty Relief approach’ which takes in consideration several aspects, such as future sales estimates and royalty rates that could be charged in case of use of the brand.
  • Language: English
  • Released: May 2017
Study included in Corporate Account only.
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