TikTok/Douyin: brand value 2021-2022

Published by
Lai Lin Thomala,
Aug 9, 2022
In 2022, brand value of TikTok amounted to 59 billion U.S. dollars. A year earlier, the value was estimated at 18.75 billion U.S. dollars. TikTok is the fourth most valuable media brand worldwide.

Brand value of TikTok/Douyin worldwide in 2021 and 2022 (in billion U.S. dollars)

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Release date

May 2022

Region

Worldwide, China

Survey time period

2021 and 2022

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Statistics on " TikTok "

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Statistics on TikTok

Overview

6

Performance

8

Usage and demographics

7

Creators and content

7

Community guidelines enforcement

6

Douyin usage in China

6

Marketing and advertising

5

Spotlight: ByteDance brand

5

Further related statistics

21

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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