E-commerce in Indonesia

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Statista dossier on the e-commerce market in Indonesia

This dossier presents insights and statistics on the e-commerce market in Indonesia. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The study also includes data on the most relevant online retailers and websites, as well as information on digital payment.

Table of contents

  • 1. Overview
    • E-commerce market value in Indonesia 2017 by type

    • E-commerce share of GDP in Indonesia 2015-2017

    • E-commerce gross merchandise value in Indonesia in 2017-2022 by region

    • E-commerce share of retail sales in Indonesia 2015-2017

    • Retail e-commerce sales growth in Indonesia 2017-2022

    • E-tailing investment value Indonesia 2015-2017

    • Sources of e-commerce revenue in Indonesia in 2017-2022

  • 2. Online Retailers
    • Top 10 e-commerce sites in Indonesia 2018

    • Leading B2C e-commerce sites Indonesia 2018

    • Leading C2C e-commerce sites Indonesia 2018

    • Reasons online shopping platform preference Indonesia 2018

    • Popular product categories on e-marketplaces in Indonesia 2018

    • Average order value on e-marketplaces in Indonesia 2018

    • Reasons to dislike e-marketplaces in Indonesia 2018

  • 3. Digital Shoppers
    • Number of online buyers in Indonesia in 2017-2022

    • Online shoppers as share of internet users Indonesia 2017-2022

    • E-commerce expenditure in Indonesia in 2017 by population segment

    • E-commerce expenditure in Indonesia in 2017 by age group

    • E-commerce expenditure in Indonesia in 2017 by occupation

  • 4. Shopping behavior
    • E-commerce spending per online shopper in Indonesia 2013-2022

    • Urban online shopping spending in Indonesia 2017 by category

    • Rural online shopping spending in Indonesia 2017 by category

    • E-money usage for buying food online among women Indonesia 2017 by age group

    • E-money usage for buying food online among men Indonesia 2017 by age group

    • E-money usage for buying GoJek/GrabPay credit among women Indonesia 2017 by age group

    • E-money usage for buying GoJek/GrabPay credits among men Indonesia 2017 by age group

    • E-money usage for buying provider packages among women Indonesia 2017 by age group

    • E-money usage for buying provider data packages among men Indonesia 2017 by age group

  • 5. Online payment
    • Leading e-commerce payment methods in Indonesia 2016

    • Digital level of the banked population in Indonesia 2017

    • E-money usage for online shopping among men Indonesia 2017 by age group

    • E-money usage for online shopping among women Indonesia 2017 by age group

    • Online transaction value in Indonesia 2011-2018

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