Online video in Belgium

The Statista dossier
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Statista Dossier on the use of Netflix and YouTube in Belgium

Belgium's media landscape follows the complicated political and linguistic structure of the country. This comes back in online video, with differences in use, user demographics, and available information. This dossier will focus for the most part on Netflix and YouTube use in Belgium, and the differences found between the Dutch-speaking market of Flanders and the French-speaking market of Wallonia and the Brussels-Capital Region.

Table of contents

  • 1. Comparisons
    • Number of subscribers to OTT SVOD services in Europe 2018, by country

    • Households with an SVOD subscription in the Benelux region 2014-2018

    • SVOD penetration rate in the Benelux region 2014-2018

    • Netflix subscribers estimate for the Benelux region 2018-2019

  • 2. Country overview
    • Ranking of selected online video apps in Belgium, based on DAU 2020

    • Most subscribed YouTubers from Belgium 2020

    • Revenue from most subscribed YouTubers in Belgium 2020

    • Use of online video services (such as YouTube) in Belgium 2016-2019

    • Use of SVOD in Belgium 2016-2019

    • Monthly Netflix app downloads in Belgium 2017-2020

    • Monthly Netflix app DAU in Belgium 2017-2020

    • Monthly Amazon Prime Video app downloads in Belgium 2019-2020

    • Monthly Amazon Prime Video app DAU in Belgium 2019-2020

    • On-demand audiovisual services in Belgium 2019, by type

  • 3. Dutch market
    • Penetration rate of YouTube and Twitch in Flanders (Belgium) 2016-2019

    • Online video service (such as YouTube) use in Flanders (Belgium) 2016-2019, by age

    • Online video service (such as YouTube) use in Flanders (Belgium) 2016-2019, by gender

    • Use of SVOD in Flanders (Belgium) 2016-2019, by age

    • Use of SVOD in Flanders (Belgium) 2016-2019, by gender

    • Revenue of Netflix in Flanders (Belgium) 2014 to 2018

    • Netflix penetration among households in Flanders (Belgium) 2014-2018

    • Total number of Netflix subscribers in Flanders (Belgium) 2014-2018

    • Netflix users in Flanders (Belgium) in 2019, by age

  • 4. French market
    • Video streaming penetration in Wallonia (Belgium) in 2019, by age

    • Online video service (such as YouTube) use in Wallonia (Belgium) 2016-2019, by age

    • Online video service (such as YouTube) use in Wallonia (Belgium) 2016-2019, by gender

    • Online video service (such as YouTube) use in Brussels (Belgium) 2016-2019, by gender

    • Use of SVOD in Wallonia (Belgium) 2016-2019, by age

    • Use of SVOD in Wallonia (Belgium) 2016-2019, by gender

    • Use of SVOD in Brussels (Belgium) 2016-2019, by gender

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