YouTube

Statistics report about YouTube

YouTube

This report presents information on the online video portal YouTube. It provides benchmark comparisons regarding traffic, user metrics, and user engagement, as well as a number of video streams. YouTube's reach and subsequent usage in advertising and marketing figures are also included.

Table of contents

Overview

5
  • Basic Statistic Media usage in an online minute 2023
  • Premium Statistic Watching less because of watching more free streaming services in the U.S. 2023
  • Basic Statistic Global social networks ranked by number of users 2024
  • Basic Statistic Leading websites worldwide 2023, by monthly visits
  • Premium Statistic Selected social media platforms global MAU 2026

Usage and demographics

7
  • Basic Statistic Countries with the most YouTube users 2024
  • Basic Statistic YouTube paying subscribers 2020-2024
  • Basic Statistic Time spent on online entertainment in the U.S. 2023
  • Basic Statistic YouTube penetration in selected countries and territories 2024
  • Premium Statistic YouTube: distribution of global audiences 2024, by gender
  • Premium Statistic YouTube: distribution of global audiences 2024, by age and gender
  • Basic Statistic U.S. teens daily YouTube video consumption 2023

Traffic

4
  • Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2022
  • Premium Statistic Monthly global visitor traffic to YouTube.com 2023, by device
  • Premium Statistic Share of total global visitor traffic to YouTube 2023, by device
  • Premium Statistic Leading global YouTube search queries 2023

YouTube on mobile

6
  • Basic Statistic Leading video apps worldwide 2023, by downloads
  • Basic Statistic YouTube Shorts: global logged in monthly users 2022-2023
  • Premium Statistic YouTube app user engagement in selected markets 2023
  • Basic Statistic YouTube IAP revenues 2024, by region
  • Basic Statistic YouTube app sessions in selected countries and territories 2024
  • Basic Statistic Downloads of YouTube Kids mobile app worldwide 2016-2023

Competitors

6
  • Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
  • Basic Statistic Distribution of Twitch.tv traffic 2023, by country
  • Basic Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2023
  • Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2023
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2024, by quarter
  • Premium Forecast Global TikTok users 2018-2027

Channels and content

10
  • Basic Statistic YouTube: most viewed channels 2023
  • Basic Statistic All-time most viewed YouTube channel owners 2023
  • Basic Statistic YouTube: most subscribed channels 2024
  • Premium Statistic YouTube: most subscribed gaming channels 2023
  • Basic Statistic YouTube: most subscribed beauty content creators 2023
  • Basic Statistic Most viewed YouTube videos of all time 2024
  • Premium Statistic YouTube: number of interactions 2023. by audience size
  • Premium Statistic Fastest viral videos based on days needed to reach 100 million views 2023
  • Premium Statistic Fastest viral videos based on days needed to reach 1 billion views 2023
  • Basic Statistic Leading YouTube Gaming streamers 2023, based on hours watched

Community guidelines enforcement

8
  • Basic Statistic Number of channels removed from YouTube worldwide Q3 2023
  • Basic Statistic Number of videos removed from YouTube worldwide as of Q3 2023
  • Basic Statistic Number of videos removed from YouTube worldwide 2023, by source of first detection
  • Basic Statistic Share of videos removed from YouTube worldwide 2020-2023, by views
  • Basic Statistic Share of videos removed from YouTube worldwide 2019-2023, by reason
  • Basic Statistic Number of videos removed from YouTube worldwide Q3 2023, by country
  • Basic Statistic Number of video comments removed from YouTube worldwide as of Q3 2023
  • Basic Statistic Distribution of video comments removed from YouTube worldwide Q3 2023, by reason

Marketing & advertising

5
  • Premium Statistic Global YouTube advertising revenues 2017-2023
  • Basic Statistic YouTube: global advertising revenues as of Q4 2023
  • Basic Statistic YouTube: share of Google revenues 2017-2023
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform

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