YouTube

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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained. The dossier closes with an examination of the trend towards original scripted content and the possibilities of paid content on the platform.

Table of contents

  • 1. Benchmark

    • Leading U.S. video properties 2018, by unique viewers

    • Streaming sessions on U.S. video properties 2017

    • Leading Android music apps worldwide 2018, by downloads

    • Leading iPhone music apps in the U.S. 2018, by downloads

    • Leading iPhone entertainment apps in the U.S. 2018, by revenue

    • Leading iPhone music apps in the U.S. 2018, by revenue

    • ACSI - U.S. customer satisfaction with social media sites 2018

    • Leading social media traffic referral sources H2 2017

  • 2. Usage

    • Global logged-in YouTube viewers per month 2017-2018

    • Global number of YouTube viewers 2016-2021

    • Global YouTube user growth 2016-2021

    • YouTube usage reach in the United States 2018, by age group

    • YouTube usage reach in the United States 2018, by gender

    • YouTube usage reach in the United States 2018, by household income

    • YouTube usage reach in the United States 2018, by urbanity

    • U.S. YouTube users who regularly watch favorite YouTube channels 2017

    • Mobile YouTube usage frequency in the United States 2017

    • Social media platforms to share life milestones among U.S. users 2017

    • Streaming services penetration rates worldwide 2017

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

    • YouTube's global weekly active user penetration for music 2018

    • Global YouTube usage for music consumption 2017, by country

    • Potential U.S. YouTube in-app messaging usage 2017

  • 3. Channels and creators

    • YouTube: most viewed channels 2018

    • All-time most viewed YouTube channel owners 2018

    • YouTube: most subscribed channels 2018

    • Most popular U.S. YouTube partner channels 2018, ranked by viewers

    • YouTube: most subscribed gaming channels 2018

    • YouTube: most subscribed beauty content creators 2018

    • Annualized YouTube celebrity earnings 2017

    • PewDiePie annual revenue 2013-2016

  • 4. Content

    • Most viewed YouTube videos of all time 2018

    • Fastest viral videos based on number of views in 24 hours as of 2018

    • Fastest viral videos based on days needed to reach 1 billion views as of 2017

    • Price consumers are willing to pay for YouTube U.S. 2017

    • Price consumers are willing to pay for YouTube TV U.S. 2017

    • Web series on YouTube/Vimeo should not be considered as TV shows U.S. 2017

    • Sources used for keeping up-to-date with music U.S. 2017

    • Global YouTube celebrity or vlogger viewership 2016, by age group

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by gender

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by age group

    • YouTube Red favorability in the U.S. 2018

  • 5. Marketing and advertising

    • YouTube: revenues worldwide 2016-2018

    • Digital ad revenue share in the U.S. 2016-2020, by company

    • U.S. average AARPU of media companies and publishers 2016-2020

    • YouTube: most viewed ads 2017

    • YouTube: most popular brand channels 2018, by subscribers

    • Social media platforms used by marketers worldwide 2018

    • Adoption of social media advertising 2016, by platform

    • Future use of social media among marketers worldwide by platform 2018

    • Digital video ad spend share in the U.S. 2017, by platform

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