YouTube

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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained.

Table of contents

  • 1. Benchmark
    • U.S. user reach of leading video platforms 2018

    • Leading U.S. video properties 2019, by unique viewers

    • Leading Android music apps worldwide 2019, by downloads

    • Leading iPhone music apps worldwide 2019, by downloads

    • Leading iPhone music apps in the U.S. 2019, by downloads

    • Leading iPhone entertainment apps worldwide 2019, by revenue

    • Leading iPhone entertainment apps in the U.S. 2019, by revenue

    • Leading iPhone music apps worldwide 2019, by revenue

    • Leading iPhone music apps in the U.S. 2019, by revenue

    • ACSI - U.S. customer satisfaction with social media 2019

  • 2. Usage
    • Global logged-in YouTube viewers per month 2017-2019

    • Global number of YouTube viewers 2016-2021

    • Global YouTube user growth 2016-2021

    • YouTube viewers in the United States 2018-2022

    • YouTube usage penetration in the United States 2019, by age group

    • YouTube usage penetration in the United States 2019, by gender

    • YouTube usage reach in the United States 2018, by household income

    • YouTube usage reach in the United States 2018, by urbanity

    • Frequency of using YouTube in the U.S. 2018

    • Drivers for YouTube usage in the U.S. 2018

    • YouTube video traffic distribution in the U.S. 2018, by platform

    • U.S. YouTube users who regularly watch favorite YouTube channels 2017

    • Selected mobile apps where U.S. internet users increased their usage 2018, by age

    • Frequency of encountering false or dangerous YouTube videos in the U.S. 2018

    • U.S. parents letting under-11 children watch YouTube 2018

    • Importance of YouTube activities according to U.S. users 2018

  • 3. Channels and creators
    • YouTube: most viewed channels 2019

    • All-time most viewed YouTube channel owners 2019

    • YouTube: most subscribed channels 2019

    • YouTube: most subscribed gaming channels 2019

    • YouTube: most subscribed beauty content creators 2019

    • Most popular U.S. YouTube partner channels 2019, ranked by viewers

    • Highest-paid YouTube stars 2018

    • PewDiePie annual revenue 2013-2016

  • 4. Music
    • Weekly YouTube music usage among U.S. population 2014-2019

    • Global YouTube usage for music consumption 2017, by country

    • YouTube's global weekly active user penetration for music 2017

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

    • YouTube Music account type in the U.S. 2018

    • Drivers for YouTube Music usage in the U.S. 2018

  • 5. Content
    • Hours of video uploaded to YouTube every minute 2007-2019

    • Most popular YouTube content categories 2018, by views

    • Most popular YouTube content categories 2018, by uploads

    • Most viewed YouTube videos of all time 2019

    • Average YouTube video length 2018, by category

    • Fastest viral videos based on number of views in 24 hours as of 2019

    • Fastest viral videos based on days needed to reach 100 million views 2019

    • Fastest viral videos based on days needed to reach 1 billion views 2019

    • YouTube average time for 1 billion music video views 2010-2017

    • Gaming video content platforms revenue worldwide 2018

    • YouTube news consumers in in the U.S. in 2018, by age

    • Share of adults who have a YouTube Live TV subscription in the U.S. 2019

    • Share of adults who have a YouTube Live TV subscription in the U.S. 2019, by age

  • 6. Marketing and advertising
    • Global YouTube net advertising revenues 2016-2020

    • U.S. YouTube net advertising revenues 2016-2020

    • U.S. average AARPU of media companies and publishers 2016-2020

    • YouTube: most popular brand channels 2019, by total number of video views

    • Social media platforms used by marketers worldwide 2019

    • Future use of social media among marketers worldwide by platform 2019

    • Global e-commerce social traffic and GMV H1 2018, by source

    • Most influential digital channels on purchasing decisions in the U.S. 2018

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