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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained. The dossier closes with an examination of the trend towards original scripted content and the possibilities of paid content on the platform.

Table of contents

  • 1. Benchmark
    • Leading global online video properties 2015, by unique viewers

    • U.S. market share of leading multimedia websites 2016

    • Leading U.S. video properties 2016, by unique viewers

    • U.S. market share of leading social media websites 2016

    • ACSI - U.S. customer satisfaction with social media sites 2016

    • Digital video viewers in the United States 2012-2020

  • 2. Usage
    • YouTube users in the United States 2014-2019

    • Countries with the most YouTube users as of May 2016

    • YouTube visitor reach in selected countries 2015

    • YouTube usage reach worldwide 2013-2015

    • YouTube usage penetration in global regions 2015

    • U.S. YouTube mobile usage reach 2015, by device

    • Internet users who visited YouTube within the last month in the U.S. 2016

    • United States: motivations for watching online videos 2015

    • United States: online video viewing frequency 2016

    • Sources used for keeping up-to-date with music U.S. 2017

    • Time spent on apps on mobile devices 2015, by category

    • Global YouTube usage for music consumption 2016, by gender

    • Global YouTube usage for music consumption 2016, by age group

    • Global YouTube usage for music consumption 2016, by country

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

  • 3. Channels and creators
    • YouTube: most viewed channels 2017

    • All-time most viewed YouTuber channel owners 2016

    • YouTube: most subscribed channels 2017

    • Most popular U.S. YouTube partner channels 2016, ranked by viewers

    • YouTube: most subscribed gaming channels 2017

    • YouTube: leading beauty and style channels 2015

    • YouTube: leading food and cooking channels 2015

    • Annualized YouTube celebrity earnings 2016

    • Net worth of the wealthiest YouTubers 2016

  • 4. Content
    • YouTube: revenues worldwide 2016-2018

    • Fastest viral videos based on days needed to reach 100 million views

    • Hours of video uploaded to YouTube every minute 2007-2015

    • Most popular game franchises on YouTube in May 2015, by monthly views

    • Share of gamers viewing gaming video content worldwide 2015, by platform

    • Share of YouTube gaming video content viewers worldwide 2015, by gender

    • Share of YouTube gaming video content viewers worldwide 2015, by age

    • YouTube: most subscribed beauty content creators 2017

    • YouTube: monthly beauty content views 2009-2016

  • 5. Marketing and advertising
    • YouTube: net advertising revenues worldwide 2013-2016

    • U.S. net advertising revenues of YouTube 2015-2018

    • YouTube: share of total U.S. video ad revenues 2015-2018

    • Most-shared social video brands 2016

    • YouTube: most popular brand channels 2017, by subscribers

    • Social media platforms used by marketers worldwide 2016

    • Future use of social media among marketers worldwide by platform 2016

    • Social media used by B2B marketers in North America 2011-2016

    • Super Bowl ads: social media used for watching 2016

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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