YouTube

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Statista Dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding traffic, user metrics, and user engagement, as well as a number of video streams. YouTube's reach and subsequent usage in advertising and marketing figures are also included.

Table of contents

    • Media usage in an online minute 2021

    • Hours spent on video consumption weekly worldwide Q2 2021, by platform

    • Global social networks ranked by number of users 2022

    • Leading Android video and streaming apps worldwide 2021, by hours watched

    • Leading websites worldwide 2021, by monthly visits

    • U.S. adults who use selected social networks 2021

    • Youtube users in the World 2017-2025

    • Countries with the most YouTube users 2022

    • YouTube penetration in selected countries and territories 2022

    • YouTube: distribution of global audiences 2022, by gender

    • YouTube: distribution of global audiences 2022, by age and gender

    • Total global visitor traffic to YouTube.com 2020-2021, by device

    • Share of total global visitor traffic to YouTube 2020-2021, by device

    • YouTube average visit length per user worldwide 2020-2021

    • YouTube average visit length worldwide 2021, by device

    • YouTube pages per visit worldwide 2021, by device

    • Monthly searches of leading keywords on YouTube worldwide 2020-2021

    • Social media traffic referrers to YouTube 2021, by average monthly traffic

    • Search engine traffic referrers to YouTube 2021, by average monthly traffic

    • Most downloaded entertainment and streaming apps worldwide H1 2022

    • YouTube app monthly active users (MAU) worldwide 2018-2021

    • YouTube app daily active users (DAU) worldwide 2018-2021

    • YouTube app user engagement in selected markets 2021

    • YouTube IAP revenues 2022, by country

    • Share of time spent on YouTube app by children worldwide 2021, by country

    • Concurrent viewers on Twitch Q2 2022

    • Global Vimeo quarterly subscribers 2015-2021

    • Netflix subscribers count worldwide 2013-2022

    • Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter

    • TikTok annual installs 2017-2021

    • YouTube: most viewed channels 2022

    • All-time most viewed YouTube channel owners 2022

    • YouTube: most subscribed channels 2022

    • YouTube: most subscribed gaming channels 2022

    • YouTube: most subscribed beauty content creators 2022

    • Highest-earning YouTube stars 2021

    • Most viewed YouTube videos of all time 2022

    • Fastest viral videos based on number of views in 24 hours as of 2022

    • Fastest viral videos based on days needed to reach 100 million views 2021

    • Fastest viral videos based on days needed to reach 1 billion views 2022

    • Unique channels on YouTube Gaming Live Q2 2022

    • Hours watched on YouTube Gaming Live worldwide Q2 2022

    • Number of videos removed from YouTube worldwide as of Q4 2021

    • Number of videos removed from YouTube worldwide Q4 2021, by source of first detection

    • Share of videos removed from YouTube worldwide Q4 2021, by views

    • Share of videos removed from YouTube worldwide Q3 2021, by reason

    • Number of videos removed from YouTube worldwide Q4 2021, by country

    • Number of video comments removed from YouTube worldwide as of Q3 2021

    • Distribution of video comments removed from YouTube worldwide Q4 2021, by reason

    • Global YouTube advertising revenues 2017-2021

    • YouTube: global advertising revenues as of Q2 2022

    • YouTube: share of Google revenues 2017-2021

    • Social media platforms used by marketers worldwide 2021

    • Future use of social media among marketers worldwide 2021, by platform

    • Leading brands on YouTube worldwide 2020, by channels

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