YouTube

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Statista Dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement, as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing figures are also included, as well as the way the global coronavirus (COVID-19) pandemic has affected YouTube users.

Table of contents

  • 1. Overview

    • Media usage in an online minute 2020

    • Global social networks ranked by number of users 2021

    • Share of U.S. adults who use selected social networks 2020

    • Youtube users in the World 2017-2025

    • YouTube usage penetration in the United States 2020, by age group

    • YouTube usage penetration in the United States 2020, by gender

    • YouTube usage frequency in the United States 2020

    • Time spent by children on TikTok, Instagram, Snapchat and YouTube in the UK 2020

  • 2. Online & mobile video platforms

    • Leading U.S. video properties 2021, by unique viewers

    • Leading Android music apps worldwide 2021, by downloads

    • Leading iPhone music apps worldwide 2021, by downloads

    • Leading iPhone music apps in the U.S. 2021, by downloads

    • Leading iPhone entertainment apps worldwide 2021, by revenue

    • Leading iPhone entertainment apps in the U.S. 2021, by revenue

    • Leading iPhone music apps worldwide 2021, by revenue

    • Leading iPhone music apps in the U.S. 2021, by revenue

    • ACSI - U.S. customer satisfaction with social media 2020

  • 3. Competitors

    • Average number of viewers on Twitch 2021

    • Global Vimeo subscribers as of 4th quarter 2020

    • Netflix subscribers count worldwide 2013-2021

    • Number of Hulu's paying subscribers in the U.S. 2019-2021, by quarter

    • Global TikTok Android DAU 2017-2021

  • 4. Channels and creators

    • YouTube: most viewed channels 2021

    • All-time most viewed YouTube channel owners 2021

    • YouTube: most subscribed channels 2021

    • YouTube: most subscribed gaming channels 2021

    • YouTube: most subscribed beauty content creators 2021

    • Most popular U.S. YouTube partner channels 2021, ranked by viewers

    • Highest-paid YouTube stars 2020

  • 5. Content

    • Hours of video uploaded to YouTube every minute 2007-2019

    • Most viewed YouTube videos of all time 2021

    • Fastest viral videos based on number of views in 24 hours as of 2021

    • Fastest viral videos based on days needed to reach 100 million views 2021

    • Fastest viral videos based on days needed to reach 1 billion views 2021

    • Unique channels on YouTube Gaming Q1 2021

    • YouTube Live TV subscriptions in the U.S. 2020

    • YouTube Live TV subscriptions in the U.S. 2020, by age group

    • YouTube: most subscribed kids content channels 2021

  • 6. Marketing & advertising

    • Global YouTube advertising revenues 2017-2020

    • YouTube: global advertising revenues as of Q4 2020

    • YouTube: share of Google revenues 2017-2020

    • Social media platforms used by marketers worldwide 2020

    • Most influential communication platforms according to global PR professionals 2019

    • Future use of social media among marketers worldwide by platform 2020

    • YouTube: most popular brand channels 2021, by total number of video views

    • Leading U.S. YouTube advertisers in Q1 2020, by impressions

    • Most effective ad formats on YouTube worldwide 2019

    • Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform

    • U.S. teen and young adult favorite platforms for following influencers 2019

  • 7. Community guidelines enforcement

    • Number of videos removed from YouTube worldwide as of Q4 2020

    • Number of videos removed from YouTube worldwide Q4 2020, by source of first detection

    • Share of videos removed from YouTube worldwide Q4 2020, by views

    • Share of videos removed from YouTube worldwide Q4 2020, by reason

    • Number of videos removed from YouTube worldwide Q4 2020, by country

    • Number of video comments removed from YouTube worldwide as of Q4 2020

    • Distribution of video comments removed from YouTube worldwide Q4 2020, by reason

  • 8. COVID-19 impact

    • Ongoing home media consumption and the coronavirus worldwide 2020, by country

    • Media consumption increase due to the coronavirus worldwide 2020, by country

    • Subscription to online media and dating services since COVID-19, by brand 2020

    • Estimated U.S. social media usage increase due to coronavirus home isolation 2020

    • Estimated U.S. YouTube usage increase due to coronavirus home isolation 2020

    • Media consumption increase due to the coronavirus in the UK in 2020

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