YouTube

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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained.

Table of contents

  • 1. Online and mobile video platforms
    • U.S. user reach of leading video platforms 2018

    • Leading U.S. video properties 2020, by unique viewers

    • Leading Android music apps worldwide 2020, by downloads

    • Leading iPhone music apps worldwide 2020, by downloads

    • Leading iPhone music apps in the U.S. 2020, by downloads

    • Leading iPhone entertainment apps worldwide 2020, by revenue

    • Leading iPhone entertainment apps in the U.S. 2020, by revenue

    • Leading iPhone music apps worldwide 2020, by revenue

    • Leading iPhone music apps in the U.S. 2020, by revenue

    • ACSI - U.S. customer satisfaction with social media 2019

  • 2. Usage
    • Global logged-in YouTube viewers per month 2017-2019

    • Global number of YouTube viewers 2016-2021

    • Global YouTube user growth 2016-2021

    • YouTube viewers in the United States 2018-2022

    • YouTube usage penetration in the United States 2019, by age group

    • YouTube usage penetration in the United States 2019, by gender

    • Social media usage in the United States 2019, by device

    • U.S. YouTube usage reasons 2019

    • YouTube usage frequency in the United States 2019

    • Global user spending in YouTube app 2015-2019, by region

  • 3. Channels and creators
    • YouTube: most viewed channels 2020

    • All-time most viewed YouTube channel owners 2020

    • YouTube: most subscribed channels 2020

    • YouTube: most subscribed gaming channels 2020

    • YouTube: most subscribed beauty content creators 2020

    • Most popular U.S. YouTube partner channels 2020, ranked by viewers

    • Highest-paid YouTube stars 2019

  • 4. Content
    • Hours of video uploaded to YouTube every minute 2007-2019

    • Most popular YouTube content categories 2018, by views

    • Most popular YouTube content categories 2018, by uploads

    • Most viewed YouTube videos of all time 2020

    • Average YouTube video length 2018, by category

    • Fastest viral videos based on number of views in 24 hours as of 2020

    • Fastest viral videos based on days needed to reach 100 million views 2020

    • Fastest viral videos based on days needed to reach 1 billion views 2020

    • Weekly YouTube music usage among U.S. population 2014-2019

    • Gaming video content platforms revenue worldwide 2018

    • Average number of viewers on Twitch 2019

    • Unique channels on YouTube Gaming Q4 2019

    • YouTube news consumers in in the U.S. in 2019, by age

    • YouTube Live TV subscriptions in the U.S. 2020

    • YouTube Live TV subscriptions in the U.S. 2020, by age group

  • 5. Marketing and advertising
    • Global YouTube advertising revenues 2017-2019

    • YouTube: global advertising revenues as of Q1 2020

    • YouTube: share of Google revenues 2017-2019

    • Social media platforms used by marketers worldwide 2019

    • Most influential communication platforms according to global PR professionals 2019

    • Future use of social media among marketers worldwide by platform 2019

    • YouTube: most popular brand channels 2020, by total number of video views

    • Leading U.S. YouTube advertisers in Q1 2020, by impressions

    • Most effective ad formats on YouTube worldwide 2019

    • Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform

    • U.S. teen and young adult favorite platforms for following influencers 2019

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