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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained. The dossier closes with an examination of the trend towards original scripted content and the possibilities of paid content on the platform.

Table of contents

  • 1. Benchmark
    • U.S. market share of leading multimedia websites 2016

    • Leading U.S. video properties 2017, by unique viewers

    • U.S. market share of leading social media websites 2016

    • ACSI - U.S. customer satisfaction with social media sites 2017

    • Digital video viewers in the United States 2012-2021

  • 2. Usage
    • YouTube users in the United States 2014-2019

    • Countries with the most YouTube users as of May 2016

    • Internet users who visited YouTube within the last month in the U.S. 2017

    • United States: online video viewing frequency 2016

    • YouTube: global usage frequency 2016

    • YouTube usage frequency in the United States 2016

    • Leading global YouTube activities 2016

    • Sources used for keeping up-to-date with music U.S. 2017

    • Global YouTube usage for music consumption 2016, by gender

    • Global YouTube usage for music consumption 2016, by age group

    • Global YouTube usage for music consumption 2017, by country

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

  • 3. Channels and creators
    • U.S. YouTube users who regularly watch favorite YouTube channels 2017

    • YouTube: most viewed channels 2017

    • All-time most viewed YouTube channel owners 2017

    • YouTube: most subscribed channels 2017

    • Most popular U.S. YouTube partner channels 2017, ranked by viewers

    • YouTube: most subscribed gaming channels 2017

    • YouTube: leading beauty and style channels 2015

    • YouTube: leading food and cooking channels 2015

    • Annualized YouTube celebrity earnings 2017

    • Net worth of the wealthiest YouTubers 2016

    • PewDiePie annual revenue 2013-2016

    • Global YouTube celebrity or vlogger viewership 2016, by age group

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by gender

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by age group

  • 4. Content
    • YouTube: revenues worldwide 2016-2018

    • Fastest viral videos based on days needed to reach 100 million views as of 2015

    • Hours of video uploaded to YouTube every minute 2007-2015

    • U.S. YouTube video content preference 2016, by age group

    • Share of YouTube gaming video content viewers worldwide 2015, by gender

    • Share of YouTube gaming video content viewers worldwide 2015, by age

    • YouTube: most subscribed beauty content creators 2017

    • YouTube: annual beauty content views 2009-2017

    • Live TV streaming among YouTubers in the U.S. 2016

    • Monthly access to news by platform in the U.S. 2017

    • Reasons sports fans use YouTube in the U.S. 2016

  • 5. Marketing and advertising
    • YouTube: net advertising revenues worldwide 2013-2016

    • U.S. net advertising revenues of YouTube 2015-2018

    • U.S. net video advertising revenues of YouTube 2015-2018

    • YouTube: share of total U.S. video ad revenues 2015-2018

    • YouTube: share of Google's total U.S. advertising revenues 2015-2018

    • Most-shared social video brands 2016

    • YouTube: most popular brand channels 2017, by subscribers

    • Social media platforms used by marketers worldwide 2017

    • Adoption of social media advertising 2016, by platform

    • Future use of social media among marketers worldwide by platform 2017

    • Social media used by B2B marketers in North America 2011-2017

    • Global social brand interactions share 2015-2016, by platform

  • Language: English
  • Released: June 2017
  • Source(s): Statista
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