YouTube

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Statista dossier about YouTube

This dossier presents information on the online video portal YouTube. The paper provides benchmark comparisons regarding user metrics and user engagement as well as number of video streams. YouTube's reach and the subsequent usage in advertising and marketing are also explained. The dossier closes with an examination of the trend towards original scripted content and the possibilities of paid content on the platform.

Table of contents

  • 1. Benchmark

    • U.S. market share of leading multimedia websites 2016

    • Leading U.S. video properties 2018, by unique viewers

    • Streaming sessions on U.S. video properties 2017

    • U.S. market share of leading social media websites 2016

    • ACSI - U.S. customer satisfaction with social media sites 2017

    • Leading Android music apps worldwide 2018, by downloads

    • Leading iPhone music apps in the U.S. 2018, by downloads

    • Leading iPhone entertainment apps in the U.S. 2018, by revenue

    • Leading iPhone music apps in the U.S. 2018, by revenue

  • 2. Usage

    • Global number of YouTube viewers 2016-2021

    • Global YouTube user growth 2016-2021

    • YouTube users in the United States 2014-2019

    • YouTube user growth in the United States 2014-2019

    • Countries with the most YouTube users as of May 2016

    • Internet users who visited YouTube within the last month in the U.S. 2017

    • Leading global YouTube activities 2016

    • U.S. YouTube users who regularly watch favorite YouTube channels 2017

    • Mobile YouTube usage frequency in the United States 2017

    • Streaming services penetration rates worldwide 2017

    • Sources used for keeping up-to-date with music U.S. 2017

    • Global YouTube usage for music consumption 2017, by country

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

    • Potential U.S. YouTube in-app messaging usage 2017

  • 3. Channels and creators

    • YouTube: most viewed channels 2018

    • All-time most viewed YouTube channel owners 2018

    • YouTube: most subscribed channels 2018

    • Most popular U.S. YouTube partner channels 2018, ranked by viewers

    • YouTube: most subscribed gaming channels 2018

    • YouTube: most subscribed beauty content creators 2018

    • Annualized YouTube celebrity earnings 2017

    • Net worth of the wealthiest YouTubers 2016

    • PewDiePie annual revenue 2013-2016

    • Global YouTube celebrity or vlogger viewership 2016, by age group

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by gender

    • Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by age group

    • YouTube Red favorability in the U.S. 2018

  • 4. Content

    • YouTube: revenues worldwide 2016-2018

    • Most viewed YouTube videos of all time 2018

    • Fastest viral videos based on number of views in 24 hours as of 2017

    • Fastest viral videos based on days needed to reach 1 billion views as of 2017

    • YouTube: most viewed ads 2017

    • Hours of video uploaded to YouTube every minute 2007-2015

    • U.S. YouTube video content preference 2016, by age group

    • Price consumers are willing to pay for YouTube U.S. 2017

    • Price consumers are willing to pay for YouTube TV U.S. 2017

    • Web series on YouTube/Vimeo should not be considered as TV shows U.S. 2017

  • 5. Marketing and advertising

    • YouTube: net advertising revenues worldwide 2013-2016

    • U.S. net advertising revenues of YouTube 2015-2018

    • U.S. net video advertising revenues of YouTube 2015-2018

    • YouTube: share of total U.S. video ad revenues 2015-2018

    • YouTube: share of Google's total U.S. advertising revenues 2015-2018

    • Most-shared social video brands 2016

    • YouTube: most popular brand channels 2017, by subscribers

    • Social media platforms used by marketers worldwide 2018

    • Adoption of social media advertising 2016, by platform

    • Future use of social media among marketers worldwide by platform 2018

    • Social media used by B2B marketers in North America 2011-2017

    • Global social brand interactions share 2015-2016, by platform

  • Language: English
  • Released: 2018
  • Source(s): Statista
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