Arts and culture digitization in Italy

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Statista Dossier on arts and culture digitization in Italy

This dossier presents a range of selected statistics about digitization in the arts and cultural industry in Italy. Apart from providing figures on the application of digital technologies, advertising, and the digital content market value, it also focuses on social media usage and presence. Moreover, it shows data about the most common digital cultural activities among Italians as well as downloads, daily, and monthly active users of the Google Arts and Culture app.

Table of contents

  • 1. Advertising and digital content
    • Advertising and digital content market value in Italy 2019, by category

    • Advertising and digital content market value of entertainment in Italy 2017-2019

    • Advertising and digital content market value of music in Italy 2017-2019

  • 2. Application of digital technologies
    • Share of museums providing AR technologies Italy 2020

    • Share of museums providing VR technologies in Italy 2020

    • Share of museums providing video game tools in Italy 2020

    • Share of museums providing QR codes or Beacon technologies in Italy 2020

    • Share of museums providing chatbots in Italy 2020

  • 3. Social media usage
    • Share of museums having a social media account 2017-2020, by platform

    • Average number of posts published by museums on social media 2019-2020, by platform

    • Share of museums with a social media & digital marketing manager in Italy 2020

    • Preferred social media among Italians to follow museums 2020, by gender

    • Preferred social media among Italians to follow museums 2020, by age group

    • Preferred social media among Italians to follow museums 2020, by macro-region

  • 4. Social media presence
    • Breakdown of the Colosseum's social media fan base September 2020

    • Breakdown of the Uffizi Galleries' social media fan base September 2020

    • Breakdown of the Pompeii archeological sites' social media fan base September 2020

    • Breakdown of the Museo Egizio - Turin's social media fan base September 2020

    • Breakdown of the Royal Palace of Caserta social media fan base September 2020

    • Breakdown of the Palace of Venaria social media fan base September 2020

  • 5. Google Arts & Culture
    • Monthly Google Arts & Culture app downloads in Italy 2020, by store

    • Google Arts & Culture daily active users (DAU) in Italy 2020, by store

    • Google Arts & Culture monthly active users (MAU) in Italy 2020, by store

  • 6. Digital cultural activities
    • Digital cultural activities among Italians 2020, by gender

    • Digital cultural activities among Italians 2020, by age group

    • Digital cultural activities among Italians 2020, by macro-region

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