Consumers in the U.S.

Consumer Insights report

Consumers in the U.S.

This report offers a snapshot of consumer behavior in the United States in 2024. Featuring exclusive insights from the Statista Consumer Insights Global survey, it looks at the consumers’ attitudes, their brand preferences, and a wide range of consumer-related topics. You get a glimpse of how the consumers think of various issues, including sustainability, media, and health as well as their travel habits.
Also included in this report are key aspects in the lives of U.S. consumers and what they make of their own and their country’s economic situation. Learn more about the most popular brands of smartphones, household appliances, and eCommerce, among other industries, and the financial standpoints of the U.S. consumers. The results include attitudes, usage and ownership data, as well as brand preferences, on the most relevant consumer topics.

The report is updated up to four times a year and includes time series showing how consumer attitudes toward the most relevant consumer issues have changed in recent years.

Sample statistics from this report

Sample statistics from this report

Table of contents

Topics of the report

  • Consumers in the U.S.
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Selected insights
  • 59 % of U.S. consumers pay particular attention to consumer electronics brands
  • Search engines are the most frequented channel for product information
  • 92 % of U.S. consumers use social media, and social networks get the most use
  • Around 2/3 of U.S. consumers look out for special offers, when shopping
  • Having access to the latest technology is important to 34 % of U.S. consumers
  • Online news websites and podcasts are the most used forms of published media by U.S. consumers
  • 17 % try to opt for more environmentally-friendly means of transportation
  • 29 % of U.S. consumers buy new electronics, even when their old model still works
  • 34 % of U.S. consumers will gladly pay for services that make life more convenient

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: United States
  • Number of respondents: 60,267
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to December 2023

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