Consumers in the U.S.

Consumer Insights report

DescriptionContent

Topics of the report

  • Consumers in the U.S.
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Selected insights
  • 63 % of U.S. consumers pay particular attention to consumer electronics brands
  • Search engines are the most frequented channel for product information
  • 92 % of U.S. consumers use social media, and social networks get the most use
  • More than 2/3 of U.S. consumers look out for special offers, when shopping
  • Having access to the latest technology is important to 29 % of U.S. consumers
  • Books (print) and podcasts are the most used forms of published media by U.S. consumers
  • 26 % would like to be more environmentally friendly about their transportation
  • 28 % of U.S. consumers buy new electronics, even when their old model still works
  • 35 % of U.S. consumers will gladly pay for services that make life more convenient

Design of the survey
  • Method: Online survey
  • Survey name: Global Consumer Survey
  • Region: United States
  • Number of respondents: 59,934
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: four waves from January 2022 to December 2022

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