Omnichannel retail in Poland

Statistics report on the omnichannel retail in Poland

Omnichannel retail in Poland

This report presents a range of statistics and facts about omnichannel retail in Poland. The report includes information on omnichannel commerce in key segments of the retail industry, the purchasing process, and multi-device usage while shopping in Poland.

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Table of contents

Overview

9
  • Premium Statistic Share of people buying online in the CEE region 2022
  • Premium Statistic Average online spend in CEE 2021-2023, by country
  • Premium Statistic E-commerce market value in CEE 2023, by country
  • Premium Statistic Share of people buying online in Poland 2018-2023
  • Premium Statistic Multi-channel shopping in Poland 2018-2021, by categories
  • Premium Statistic Most popular product categories researched online bought offline in Poland 2021-2023
  • Premium Statistic Most popular product categories researched offline bought online in Poland 2021-2023
  • Premium Statistic Most preferable places to purchase in Poland 2022, by online customer type
  • Premium Statistic Modern shopping solutions in Poland 2020-2022

Purchasing decisions

8
  • Premium Statistic Consumers placing an order in a shop if the product is not available Poland 2019-2021
  • Premium Statistic Share of consumers who research online but purchase offline in Poland 2015-2023
  • Premium Statistic Consumers who made purchases thanks to social media ad prompts in Poland 2020-2022
  • Premium Statistic Factors influencing online shopping in Poland 2021-2022
  • Premium Statistic Factors that influenced the choice of shopping destination in Poland 2022
  • Premium Statistic Place of last made purchase in Poland 2019-2022
  • Premium Statistic Place of last made purchase in Poland 2022, by category
  • Premium Statistic Moment of purchasing decision in Poland 2020-2022

Purchasing process

9
  • Premium Statistic Internet in purchasing process for offline shoppers in Poland 2019-2022
  • Premium Statistic Purchase process in Poland 2020-2022
  • Premium Statistic Purchase process in Poland 2022, by buyers type
  • Premium Statistic Purchase process in Poland 2022, by category
  • Premium Statistic Completed stages of the purchasing process in Poland 2022, by buyer type
  • Premium Statistic Use of modern sources of information in purchase process Poland 2020-2021
  • Premium Statistic Frequency of ordering goods or services online in Poland 2021
  • Premium Statistic Types of payment methods during online shopping in Poland 2021
  • Premium Statistic Benefits of multi-channel shopping in Poland 2022

Omnichannel in apparel retail

6
  • Premium Statistic Market shares of clothing and shoe shops in Poland 2023, by channel
  • Premium Statistic Ways to buy apparel and shoes offline and online in Poland 2023, by brand and channel
  • Premium Statistic Important factors when buying clothes and footwear in offline in Poland 2020-2023
  • Premium Statistic Important factors when buying clothes and footwear online in Poland 2020-2023
  • Premium Statistic ROPO effect when purchasing apparel and footwear in Poland 2023
  • Premium Statistic Reversed ROPO effect when purchasing apparel and footwear in Poland 2023

Omnichannel in cosmetics retail

6
  • Premium Statistic Online and in-store purchase shares of cosmetics in Poland 2023
  • Premium Statistic Ways of purchasing cosmetics in Poland 2023
  • Premium Statistic Important factors when buying cosmetics in brick-and-mortar stores in Poland 2023
  • Premium Statistic Important factors when buying cosmetics online in Poland 2023
  • Premium Statistic ROPO effect when purchasing cosmetics in Poland 2023
  • Premium Statistic Reversed ROPO effect when purchasing cosmetics in Poland 2023

Omnichannel in household appliance retail

5
  • Premium Statistic Electronics and household appliance sales in Poland 2023, by purchase channel
  • Premium Statistic Crucial factors when buying electronics and household appliance online in Poland 2023
  • Premium Statistic Purchasing electronics and household appliances in physical stores Poland 2023
  • Premium Statistic ROPO effect when purchasing electronics or household appliances in Poland 2023
  • Premium Statistic Reversed ROPO effect when purchasing electronics or household appliances Poland 2023

Omnichannel in home, garden and DIY retail

6
  • Premium Statistic Market shares of home, garden, and DIY shops in Poland 2023, by channel
  • Premium Statistic Ways to buy home, garden, and DIY products offline and online in Poland 2023
  • Premium Statistic Important factors when buying home, garden, DIY in physical store in Poland 2023
  • Premium Statistic Important factors when buying home, garden, DIY in online in Poland 2023
  • Premium Statistic ROPO effect when purchasing home, garden, DIY in Poland 2023
  • Premium Statistic Reversed ROPO effect when purchasing home, garden, DIY in Poland 2023

Omnichannel in multimedia retail

6
  • Premium Statistic Popular shops with films, books and music in Poland 2023, by purchase channel
  • Premium Statistic Ways to buy movies, books, music and multimedia offline and online in Poland 2023
  • Premium Statistic Decisive factors when buying books and multimedia in stores in Poland 2023
  • Premium Statistic Decisive factors when buying books and multimedia online in Poland 2023
  • Premium Statistic ROPO effect when purchasing movies, books, music and multimedia in Poland 2023
  • Premium Statistic Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2023

Multi-device shopping

8
  • Premium Statistic Purchases made with mobile devices in Poland 2022-2023
  • Premium Statistic Reason for which consumers bought with mobile devices Poland 2019-2022
  • Premium Statistic Device usage in purchasing process in Poland 2022
  • Premium Statistic Devices for surfing the Internet while seeking inspiration in Poland 2019-2022
  • Premium Statistic Purchases made with mobile devices in Poland 2022, by category
  • Premium Statistic Place of mobile device usage by consumers who buy online in Poland 2019-2021
  • Premium Statistic Places of mobile devices usage by mobile shoppers in Poland 2019-2021
  • Premium Statistic Reasons why consumers have not completed their mobile purchases in Poland 2021
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