Omnichannel retail in Poland

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on the omnichannel retail in Poland

This dossier presents a range of statistics and facts about omnichannel retail in Poland. The dossier includes information on omnichannel commerce in key segments of the retail industry, the purchasing process, and multi-device usage while shopping in Poland.

Table of contents

  • 1. Overview
    • Share of omni-channel users in Poland 2019

    • Share of omni-channel users in Poland 2019, by product category

    • Consumers who buy offline and online in Poland 2019, by channel and sector

    • Most popular product categories researched online bought offline in Poland 2020

    • Most popular product categories researched offline bought online in Poland 2020

    • Most preferable places to purchase in Poland 2020, by online customer type

    • Omnichannel consumers in Poland 2019, by product category

    • Omnichannel consumers in Poland 2019, by age

    • Omnichannel consumers in Poland 2019, by household size

    • Omnichannel consumers in Poland 2019, by income

  • 2. Purchasing decisions
    • The place of last made purchase in Poland 2020

    • Multi-channel shopping in Poland 2019-2020, by categories

    • Reasons for shopping offline in Poland 2019

    • Reasons for shopping offline in Poland 2019, by category

    • Sources of information about products in offline channel in Poland 2019

    • Sources of information about products in online channel in Poland 2019

  • 3. Purchasing process
    • Purchase process in Poland 2020

    • Purchase process in Poland 2020, by buyers type

    • Purchase process in Poland 2020, by category

    • Factors influencing place of purchase in Poland 2020, by channel

    • Use of modern sources of information in purchase process Poland 2020

    • Benefits of multi-channel shopping in Poland 2020

  • 4. Omnichannel in apparel retail
    • Most popular shops with clothing and shoes shops in Poland 2019, by channel

    • Ways to buy apparel and shoes offline and online in Poland 2019, by brand and channel

    • Important factors when buying clothes and footwear in physical store in Poland 2019

    • Important factors when buying clothes and footwear online in Poland 2019

    • ROPO effect when purchasing apparel and footwear in Poland 2019

    • Reversed ROPO effect when purchasing apparel and footwear in Poland 2019

    • Mobile usage to find product information while buying clothes or shoes in Poland 2019

    • Type of information searched on mobiles while buying clothes or shoes in Poland 2019

  • 5. Omnichannel in cosmetics retail
    • Online and in-store purchase shares of cosmetics in Poland 2019

    • Ways of purchasing cosmetics in Poland 2019

    • Important factors when buying cosmetics in physical stores in Poland 2019

    • Important factors when buying cosmetics online in Poland 2019

    • ROPO effect when purchasing cosmetics in Poland 2019

    • Reversed ROPO effect when purchasing cosmetics in Poland 2019

    • Mobile usage to find product information while buying cosmetics in Poland 2019

    • Type of information searched on mobiles while buying cosmetics in Poland 2019

  • 6. Omnichannel in household appliance retail
    • Electronics and household appliance sales in Poland 2019, by purchase channel

    • Crucial factors when buying electronics and household appliance online in Poland 2019

    • Purchasing electronics and household appliances in physical stores Poland 2019

    • ROPO effect when purchasing electronics or household appliances in Poland 2019

    • Reversed ROPO effect when purchasing electronics or household appliances Poland 2019

    • Mobile usage to while purchasing electronics or household appliances in Poland 2019

    • Information on mobiles while buying electronics or household appliances Poland 2019

  • 7. Omnichannel in home, garden and DIY retail
    • Most popular shops with home, garden, and DIY shops in Poland 2019, by channel

    • Ways to buy home, garden, and DIY products offline and online in Poland 2019

    • Important factors when buying home, garden, DIY in physical store in Poland 2019

    • Important factors when buying home, garden, DIY in online in Poland 2019

    • ROPO effect when purchasing home, garden, DIY in Poland 2019

    • Reversed ROPO effect when purchasing home, garden, DIY in Poland 2019

    • Mobile use to find product information while buying home, garden, DIY in Poland 2019

    • Type of information searched on mobiles while buying home, garden, DIY in Poland 2019

  • 8. Omnichannel in multimedia retail
    • Popular shops with films, books and music in Poland 2019, by purchase channel

    • Ways to buy movies, books, music and multimedia offline and online in Poland 2019

    • Decisive factors when buying books and multimedia in stores in Poland 2019

    • Decisive factors when buying books and multimedia online in Poland 2019

    • ROPO effect when purchasing movies, books, music and multimedia in Poland 2019

    • Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2019

    • Mobile usage while buying movies, books, music and multimedia in shops in Poland 2019

    • Information searched on mobiles while buying movies,books and music in Poland 2019

  • 9. Multi-device shopping
    • Purchases made with mobile devices in Poland 2020

    • Devices for surfing the Internet while seeking inspiration in Poland 2020

    • Purchases made with mobile devices in Poland 2020, by category

    • Device usage in purchasing process in Poland 2019-2020

    • Device usage in purchasing process in Poland 2020, by category

    • Place of mobile device usage by consumers who buy online in Poland 2020

    • Places of mobile devices usage by mobile shoppers in Poland 2020

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!