Omnichannel retail in Poland

The Statista dossier
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Statista Dossier on the omnichannel retail in Poland

Table of contents

    • Share of people buying online in the CEE region 2021

    • Average online spend in Central and Eastern Europe 2021, by country

    • E-commerce market value in Central and Eastern Europe 2021, by country

    • Share of people buying online in Poland 2018-2022

    • Multi-channel shopping in Poland 2019-2022, by categories

    • Most popular product categories researched online bought offline in Poland 2020-2021

    • Most popular product categories researched offline bought online in Poland 2020-2021

    • Most preferable places to purchase in Poland 2022, by online customer type

    • Consumers placing an order in a shop if the product is not available Poland 2019-2021

    • Share of consumers who research online but purchase online in Poland 2015-2022

    • Consumers who made purchases thanks to social media ad prompts in Poland 2020-2022

    • Factors influencing online shopping in Poland 2021-2022

    • Factors that influenced the choice of shopping destination in Poland 2022

    • Place of last made purchase in Poland 2020-2022

    • Place of last made purchase in Poland 2022, by category

    • Moment of purchasing decision in Poland 2020-2022

    • Internet in purchasing process for offline shoppers in Poland 2019-2022

    • Purchase process in Poland 2020-2022

    • Purchase process in Poland 2022, by buyers type

    • Purchase process in Poland 2022, by category

    • Completed stages of the purchasing process in Poland 2022, by buyer type

    • Use of modern sources of information in purchase process Poland 2020-2021

    • Frequency of ordering goods or services online in Poland 2021

    • Types of payment methods during online shopping in Poland 2021

    • Benefits of multi-channel shopping in Poland 2022

    • Most popular shops with clothing and shoes shops in Poland 2021, by channel

    • Ways to buy apparel and shoes offline and online in Poland 2021, by brand and channel

    • Important factors when buying clothes and footwear in offline in Poland 2020-2021

    • Important factors when buying clothes and footwear online in Poland 2020-2021

    • ROPO effect when purchasing apparel and footwear in Poland 2021

    • Reversed ROPO effect when purchasing apparel and footwear in Poland 2021

    • Online and in-store purchase shares of cosmetics in Poland 2021

    • Ways of purchasing cosmetics in Poland 2021

    • Important factors when buying cosmetics in brick-and-mortar stores in Poland 2021

    • Important factors when buying cosmetics online in Poland 2021

    • ROPO effect when purchasing cosmetics in Poland 2021

    • Reversed ROPO effect when purchasing cosmetics in Poland 2021

    • Electronics and household appliance sales in Poland 2021, by purchase channel

    • Crucial factors when buying electronics and household appliance online in Poland 2021

    • Purchasing electronics and household appliances in physical stores Poland 2021

    • ROPO effect when purchasing electronics or household appliances in Poland 2021

    • Reversed ROPO effect when purchasing electronics or household appliances Poland 2021

    • Most popular shops with home, garden, and DIY shops in Poland 2021, by channel

    • Ways to buy home, garden, and DIY products offline and online in Poland 2021

    • Important factors when buying home, garden, DIY in physical store in Poland 2021

    • Important factors when buying home, garden, DIY in online in Poland 2021

    • ROPO effect when purchasing home, garden, DIY in Poland 2021

    • Reversed ROPO effect when purchasing home, garden, DIY in Poland 2021

    • Popular shops with films, books and music in Poland 2021, by purchase channel

    • Ways to buy movies, books, music and multimedia offline and online in Poland 2021

    • Decisive factors when buying books and multimedia in stores in Poland 2021

    • Decisive factors when buying books and multimedia online in Poland 2021

    • ROPO effect when purchasing movies, books, music and multimedia in Poland 2021

    • Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2021

    • Purchases made with mobile devices in Poland 2022

    • Reason for which consumers bought with mobile devices Poland 2019-2022

    • Device usage in purchasing process in Poland 2022

    • Devices for surfing the Internet while seeking inspiration in Poland 2019-2022

    • Purchases made with mobile devices in Poland 2022, by category

    • Place of mobile device usage by consumers who buy online in Poland 2019-2021

    • Places of mobile devices usage by mobile shoppers in Poland 2019-2021

    • Reasons why consumers have not completed their mobile purchases in Poland 2021

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