Omnichannel retail in Poland

The Statista dossier
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Statista Dossier on the omnichannel retail in Poland

Table of contents

  • 1. Overview
    • Share of people buying online in Poland 2018-2021

    • Multi-channel shopping in Poland 2019-2021, by categories

    • Most popular product categories researched online bought offline in Poland 2020

    • Most popular product categories researched offline bought online in Poland 2020

    • Most preferable places to purchase in Poland 2021, by online customer type

    • Advantages of multi-channel shopping in Poland 2021, by buyer type

    • Ways to shop during the COVID-19 pandemic in Poland 2020

    • Replacing in-store shopping with online shopping due to COVID-19 in Poland 2021

  • 2. Purchasing decisions
    • Consumers placing an order in a shop if the product is not available Poland 2019-2021

    • Share of consumers willing to buy offline in Poland 2015-2021

    • The place of last made purchase in Poland 2020-2021

    • Moment of purchasing decision in Poland 2019-2021

    • Factors encouraging to complete shopping online in Poland 2020

    • Factors discouraging to complete shopping online in Poland 2020

    • Reasons to buy at a higher price in-store rather than cheaper online Poland 2019-2020

    • Reasons for buying on foreign platforms by consumers in Poland 2020-2021

  • 3. Purchasing process
    • Internet in purchasing process for offline shoppers in Poland 2019-2021

    • Purchase process in Poland 2020-2021

    • Purchase process in Poland 2021, by buyers type

    • Purchase process in Poland 2021, by category

    • Completed stages of the purchasing process in Poland 2021, by buyer type

    • Factors influencing place of purchase in Poland 2021, by channel

    • Use of modern sources of information in purchase process Poland 2020-2021

    • Benefits of multi-channel shopping in Poland 2020-2021

  • 4. Omnichannel in apparel retail
    • Most popular shops with clothing and shoes shops in Poland 2020, by channel

    • Ways to buy apparel and shoes offline and online in Poland 2020, by brand and channel

    • Important factors when buying clothes and footwear in physical store in Poland 2020

    • Important factors when buying clothes and footwear online in Poland 2020

    • ROPO effect when purchasing apparel and footwear in Poland 2020

    • Reversed ROPO effect when purchasing apparel and footwear in Poland 2020

  • 5. Omnichannel in cosmetics retail
    • Online and in-store purchase shares of cosmetics in Poland 2020

    • Ways of purchasing cosmetics in Poland 2020

    • Important factors when buying cosmetics in physical stores in Poland 2020

    • Important factors when buying cosmetics online in Poland 2020

    • ROPO effect when purchasing cosmetics in Poland 2020

    • Reversed ROPO effect when purchasing cosmetics in Poland 2020

  • 6. Omnichannel in household appliance retail
    • Electronics and household appliance sales in Poland 2020, by purchase channel

    • Crucial factors when buying electronics and household appliance online in Poland 2020

    • Purchasing electronics and household appliances in physical stores Poland 2020

    • ROPO effect when purchasing electronics or household appliances in Poland 2020

    • Reversed ROPO effect when purchasing electronics or household appliances Poland 2020

  • 7. Omnichannel in home, garden and DIY retail
    • Most popular shops with home, garden, and DIY shops in Poland 2020, by channel

    • Ways to buy home, garden, and DIY products offline and online in Poland 2020

    • Important factors when buying home, garden, DIY in physical store in Poland 2020

    • Important factors when buying home, garden, DIY in online in Poland 2020

    • ROPO effect when purchasing home, garden, DIY in Poland 2020

    • Reversed ROPO effect when purchasing home, garden, DIY in Poland 2020

  • 8. Omnichannel in multimedia retail
    • Popular shops with films, books and music in Poland 2020, by purchase channel

    • Ways to buy movies, books, music and multimedia offline and online in Poland 2020

    • Decisive factors when buying books and multimedia in stores in Poland 2020

    • Decisive factors when buying books and multimedia online in Poland 2020

    • ROPO effect when purchasing movies, books, music and multimedia in Poland 2020

    • Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2019

  • 9. Multi-device shopping
    • Purchases made with mobile devices in Poland 2021

    • Reason for which consumers bought with mobile devices Poland 2019-2021

    • Device usage in purchasing process in Poland 2019-2021

    • Devices for surfing the Internet while seeking inspiration in Poland 2019-2021

    • Purchases made with mobile devices in Poland 2019-2021, by category

    • Place of mobile device usage by consumers who buy online in Poland 2019-2021

    • Places of mobile devices usage by mobile shoppers in Poland 2019-2021

    • Reasons why consumers have not completed their mobile purchases in Poland 2021

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