E-commerce retail market value share in India 2018 by segment

The electronics segment had the highest share in the e-commerce retail market share with about 48 percent across India in 2018. Apparel followed at 29 percent, while books accounted for only three percent. The number of e-commerce transactions reached between 55 and 60 million a month during the measured time period.

Share of e-commerce retail market value across India in 2018, by segment

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Sources

Release date

July 2019

Region

India

Survey time period

2018

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