The live event industry and COVID-19

Statista trend report on the impact of the pandemic on the live entertainment industry

The live event industry and COVID-19

From concerts to major sports tournaments, the coronavirus outbreak significantly impacted live events in 2020. Shows and tours were postponed as venues had to close their doors to the public, leaving many event professionals out of work until crowds could safely meet again. However, the circumstances of the pandemic also influenced a digital transformation in the industry, with in-person events switching to virtual events and artists connecting with fans through live streams. New pay-per-view (PPV) concert players appeared on the market, and innovations in digital technology signaled further opportunities for alternative event experiences.

Two years on, this report examines the impact of COVID-19 on the global live event industry, exploring the unique challenges faced by the main live entertainment sectors as events returned. This update also includes exclusive forecasts for ticket revenue and ticket buyers of live music, sports, theater, and comedy events, as well as insights into livestreaming and the development of virtual events.

Table of contents

Live event industry overview

  • Impact of the coronavirus
  • Global live event market outlook
Concerts and music events
  • Economic impact on the live music industry
  • Ticketing and touring market issues
Comedy and theater events
  • Impact on theater venues and productions
  • Comedy market impact
Sporting events
  • Impact on major sports leagues and tournaments
  • Live sports streaming and e-sports
Digital transformation
  • Livestreaming and pay-per-view events
  • In-game concerts and events
  • Hybrid events post-pandemic
    • Comfort returning to events
    • Ticket purchasing behavior

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