Baijiu industry in China

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Statista Dossier on Chinese clear liquor in China

The dossier presents a range of statistics and facts on the baijiu industry in China. Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor. The dossier provides information regarding the production, retail sales, leading manufacturers, and the consumption of baijiu in China.

Table of contents

  • 1. Spirits market overview

    • Revenue of the spirits market worldwide by country 2019

    • China: spirits market revenue 2012-2025

    • China: spirits market volume 2012-2025

    • China's share in global spirits retail sales and consumption 2019

    • Distribution of sales value of spirits in China 2019, by type

  • 2. Production

    • Production of baijiu in China from 2015 to 2020

    • Baijiu production per month in China 2019-2021

    • Number of baijiu manufacturers in China 2015-2020

    • Share of Sichuan province in China's baijiu production volume 2009-H1 2020

    • Production value of baijiu in Guizhou province, China 2016-2019

  • 3. Retail and trade

    • Sales volume of baijiu in China 2015-2019

    • Turnover of baijiu market in China 2015-2020

    • Sales-output ratio of baijiu in China 2015-2019

    • Monthly baijiu sales volume on Tmall and Taobao in China 2019, by brand

    • Export volume of baijiu from China 2016-2019

    • Export value of baijiu from China 2016-2019

  • 4. Market leaders

    • Market concentration ratio of baijiu industry in China 2015-2019

    • Leading baijiu manufacturers based on revenues in China H1 2020

    • Revenue of Kweichow Moutai 2010-2020

    • Revenue of Chinese spirit distillery Wuliangye Yibin 2010-2020

    • Operating revenue of Luzhou Laojiao Co., Ltd. in China 2016-2020

  • 5. Consumption

    • Consumption volume of baijiu in China 2014-2025

    • Frequency of high-net-worth Chinese buying high-end baijiu 2020

    • Leading occasions for buying aged baijiu among high-net-worth Chinese 2020

    • Leading factors for purchasing baijiu among Chinese consumers 2019

    • Major offline channels to buy high-end baijiu among high-net-worth Chinese 2020

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