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T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Detailed statistics
Private brand food and beverage sales volume in the U.S. 2019-2023
Detailed statistics
Food & beverage private brand unit share in the U.S. 2019-2023
Detailed statistics
Unit share of private labels in the U.S. 2023, by department
Private label dollar sales in the U.S. 2019-2023
Private label dollar sales of consumer packaged goods in the United States from 2019 to 2023 (in billion U.S. dollars)
Private label unit sales in the U.S. 2019-2023
Private label unit sales of consumer packaged goods in the United States from 2019 to 2023 (in billions)
Private label dollar share of consumer goods in the U.S. 2019-2023
Private label share of consumer goods sales value in the U.S. from 2019 to 2023
Unit share of private labels in the U.S. 2022-2023
Unit share of of name brands and private brands in the United States in 2022 and 2023
Private label unit share of consumer goods in the U.S. 2019-2023
Private label share of consumer goods sales volume in the U.S. from 2019 to 2023
Food and nonfood departments store brand dollar sales growth U.S. 2023
Private label food and nonfood departments dollar sales growth in the United States in 2023*
Dollar share of private labels in the U.S. 2023, by department
Dollar share of private labels in the United States in 2023, by product department
Unit share of private labels in the U.S. 2023, by department
Unit share of private labels in the United States in 2023, by product department
Private brand food and beverage sales in the U.S. 2019-2023
Private label food and beverage sales in the United States from 2019 to 2023 (in billion U.S. dollars)
Private brand food and beverage sales volume in the U.S. 2019-2023
Private label food and beverage sales volume in the United States from 2019 to 2023 (in billion units)
Food & beverage private brand unit share in the U.S. 2019-2023
Unit share of private label food and beverages in the United States from 2019 to 2023
Edible private label product sales value in the U.S. 2023, by category
Sales value of the leading private label edible product categories in the United States in 2023 (in billion U.S. dollars)
Edible private label product dollar share in the U.S. 2023, by category
Private label dollar share of leading edible food and beverage categories in the United States in 2023
Private label packaged food market share in the U.S. by category 2022
Market share of private label packaged food in the United States in 2022, by category
Private label packaged food market size in the U.S. by category 2022
Market size of private label packaged food in the United States in 2022, by category (in million U.S. dollars)
Private label packaged food growth rate in the U.S. by category 2018-2022
Compound annual growth rate (CAGR) of private label packaged food in the United States between 2018 and 2022, by category
Pantry categories private label and name brand dollar share in the U.S. 2019-2023
Private brands and name brands dollar share of core pantry categories* in the United States from 2019 to 2023
Pantry categories private label and name brand unit share in the U.S. 2019-2023
Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023
Share of omnichannel CPG private labels sales in the U.S. 2023, by retailer
Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer
Share of brick & mortar CPG private labels sales in the U.S. 2023, by retailer
Brick and mortar share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer
Share of online private label sales in the U.S. 2023, by brand
Share of e-commerce private label sales in the United States as of June 2023, by brand
Private label packaged food product launches in the U.S. by company 2019-2023
Number of packaged food private label products launches in the United States between 2019 and 2023*, by company
Shoppers' reasons for buying private labels in the U.S.2023
Consumers' reasons for buying more private brand items in the United States in 2023
Brand preference for food products among consumers in the U.S. 2023
Store brand versus national brand preference for food products among consumers in the United States in 2023
U.S. consumers who buy store brands to save money by income 2022-2023
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level
U.S. private label share of CPG categories expenditure by income 2023
Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level
CPG private label brands household penetration rate U.S. 2023
Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate
Private label awareness and purchase according to U.S. Gen Z 2023
Awareness and purchase of store brands according to Gen Z in the United States in 2023
Brand preference for food products among consumers in the U.S. by gender 2023
Store brand versus national brand preference for food products among consumers in the United States in 2023, by gender
Brand preference for food products among consumers in the U.S. by age 2023
Store brand versus national brand preference for food products among consumers in the United States in 2023, by age
Private label key qualities according to U.S. Gen Z 2023
Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023
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