Private label in Europe

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Statista Dossier on private label grocery retail in Europe

This dossier presents statistical data regarding the grocery retail market of private label in Europe. The first chapter gives an overview on the consumer goods sold under store brands in Europe, while the other two chapters provide private label insights for key markets in Europe.

Table of contents

  • 1. Europe overview

    • Value share of private label FMCG in Europe 2020

    • Percentage change in private label sales value in Europe 2020

    • Private label share of consumer goods' sales value in Europe 2020

    • Private label share of supermarkets' sales volume in Europe 2020, by country

    • Private label share of grocery retail in Europe 2020, by country

    • Change in private labels' share of grocery retail in Europe 2020, by country

  • 2. Italy & Germany

    • Italy: private label turnover distribution 2016-2020, by segment

    • Attitude towards investments in sustainability among private labels in Italy 2020

    • Monthly private label share of total consumer packaged goods sales in Italy 2020

    • Sales revenue of private labels in Italian grocery retail 2011-2025

    • Private label market share in Italy 2011-2020

    • Market shares of product and private label brands in Germany 2013-2020

    • Market value share held by private labels in Germany 2019, by product category

    • Manufacturer's brands and private labels' market share Germany 2013-2020

    • FMCG manufacturer's brands and private label y-o-y sales Germany 2020

  • 3. France, United Kingdom & Nordics

    • Percentage change in private label market value in France 2020, by segment

    • Percentage change in private label market volume in France 2020, by segment

    • Price index of private label grocery products in France 2007-2020

    • Private label share of total sales volume in the United Kingdom 2013-2021

    • Private label share of total sales value in the United Kingdom 2013-2021

    • Share of private label products of the total turnover of retail trade in Norway 2020

    • Turnover of private label products for the retail trade in Norway 2020, by category

    • Private label turnover for food and beverages in grocery stores in Sweden 2019

    • Private label share for food and beverages in grocery stores in Sweden 2019

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