Digital advertising in Central and Eastern Europe (CEE)

Statistics report on digital advertising in Central and Eastern Europe (CEE)

Digital advertising in Central and Eastern Europe (CEE)

This report presents statistics and charts on the digital advertising market in Central and Eastern Europe (CEE), focusing on some of the leading markets in the region: Czechia, Hungary, Poland, Romania, Russia, Slovakia, and Ukraine. It includes data on expenditure on digital advertising, its growth, the share of digital in the total advertising spending, most popular formats, and leading product categories. A report on digital advertising in Western Europe is available on a separate page.

Table of contents

Overview

7
  • Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
  • Premium Statistic Online ad spend growth in CEE 2000-2024
  • Premium Statistic Digital advertising spending in CEE 2022, by country
  • Premium Statistic Growth in digital ad spending in the CEE region 2022, by country
  • Premium Forecast Digital advertising spending in CEE in 2022, by country and device
  • Premium Statistic Digital display ad spending growth in CEE 2022, by country
  • Premium Statistic Search ad spending growth in CEE 2022, by country

Czechia

7
  • Premium Statistic Online ad spending in Czechia 2008-2023
  • Premium Statistic Change in online advertising spending in Czechia 2016-2023
  • Premium Statistic Share of online advertising in advertising spending in Czechia 2012-2021
  • Premium Statistic Digital advertising budget share in Czechia 2008-2023, by format
  • Premium Statistic Online advertising spending in Czechia in 2022, by sector
  • Premium Statistic Mobile ad spending in Czechia 2010-2022
  • Premium Statistic Opinion on online advertising oversaturation in Czechia 2016-2023

Hungary

6
  • Premium Statistic Digital advertising expenditure in Hungary 2019-2022
  • Premium Statistic Change in digital advertising spending in Hungary 2020-2022
  • Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
  • Premium Forecast Digital advertising expenses in Hungary 2019-2028, by segment
  • Premium Statistic Online advertising spending in Hungary 2021, by sector
  • Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending

Poland

9
  • Premium Forecast Digital advertising expenditure in Poland 2018-2027
  • Premium Forecast Revenue growth of digital advertising in Poland 2019-2028
  • Premium Statistic Digital share in advertising spending in Poland 2012-2023
  • Premium Forecast Revenue of the digital advertising market in Poland 2019-2028, by segment
  • Premium Statistic Digital advertisement expenditure in Poland 2022, by industry
  • Premium Statistic Mobile advertising market size in Poland 2021-2027
  • Premium Statistic Share of different formats in the digital advertising market in Poland 2022
  • Premium Statistic Ranking of top advertisers in Poland 2022, by reach
  • Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021

Romania

4
  • Premium Statistic Digital advertising spending in Romania 2012-2023
  • Premium Statistic Online advertisement revenue in Romania 2021, by industry
  • Premium Statistic Ads reach on social media in Romania 2023
  • Premium Statistic Consumer concerns about targeted ads in Romania 2022

Russia

6
  • Premium Statistic Digital advertising market growth in Russia 2002-2022
  • Premium Statistic Digital share in advertising spending in Russia 2000-2021
  • Premium Forecast Digital advertising revenue in Russia 2018-2028, by format
  • Premium Statistic Digital advertising spending share Russia 2022, by industry
  • Premium Statistic Leading online advertisers in Russia 2022, by budget
  • Premium Statistic Attitudes toward different online advertising formats in Russia 2022

Slovakia

4
  • Premium Statistic Online advertising market value in Slovakia 2017-2023
  • Premium Statistic Online advertising spending in Slovakia 2020-2022, by platform
  • Premium Statistic Online advertising spending in Slovakia 2020-2022, by format
  • Premium Statistic Consumer concerns about targeted ads in Slovakia 2022

Ukraine

4
  • Premium Statistic Digital advertising expenditure in Ukraine 2011-2022
  • Premium Statistic Digital advertising spend growth in Ukraine 2013-2023
  • Premium Statistic Digital advertising spend share in Ukraine 2013-2022
  • Premium Statistic Digital advertising market share in Ukraine 2022, by format

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