E-commerce in the Baltics - statistics & facts

Digital economy value in the Baltics 2017-2030, by country

Digital economy value in the Baltics from 2017 to 2030, by country (in billion euros)

E-commerce revenue in the Baltics 2023-2027, by country

Revenue of the e-commerce industry in the Baltics in 2023 and 2027, by country (in billion U.S. dollars)

E-commerce revenue growth in the Baltics 2023-2027, by country

E-commerce market growth in the Baltics in 2023 and 2027, by country

E-commerce ARPU in the Baltics 2017-2027

Average revenue per user (ARPU) of the e-commerce market in the Baltics from 2017 to 2027 (in U.S. dollars)

Number of e-commerce users in the Baltics 2023-2027, by country

Number of e-commerce users in the Baltics in 2023 and 2027, by country (in millions)

E-commerce as share of GDP in the Baltics 2022, by country

E-commerce spending as a share of gross domestic product (GDP) in the Baltics as of 2022, by country

Share of online shoppers in the CEE region 2023, by country

Share of internet users who ordered or purchased goods or services online in the past 12 months in Central and Eastern Europe (CEE) in 2023, by country

Internet purchases by individuals in Estonia 2010-2023

Share of population that purchased goods and services on the internet in Estonia from 2010 to 2023

Internet purchases by individuals in Latvia 2010-2023

Share of population that purchased goods and services on the internet in Latvia from 2010 to 2023

Internet purchases by individuals in Lithuania 2010-2023

Share of population that purchased goods and services on the internet in Lithuania from 2010 to 2023

Goods and services bought online by individuals in Estonia 2023

Share of population that had shopped online in the past three months in Estonia in 2023, by category

Goods and services bought online by individuals in Latvia 2023

Share of population that had shopped online in the past three months in Latvia in 2023, by category

Goods and services bought online by individuals in Lithuania 2023

Share of population that had shopped online in the past three months in Lithuania in 2023, by category

C2C e-commerce penetration in Estonia 2015-2022

Share of individuals using the internet to sell goods or services in Estonia from 2015 to 2022

C2C e-commerce penetration in Latvia 2011-2022

Share of individuals using the internet to sell goods or services in Latvia from 2011 to 2022

C2C e-commerce penetration in Lithuania 2015-2022

Share of individuals using the internet to sell goods or services in Lithuania from 2015 to 2022

Share of SMEs making e‑commerce sales in the Baltics 2021, by country

Share of small and medium-sized businesses receiving orders over computer networks in the Baltics as of 2021, by country and company size

Share of enterprises selling online in Estonia 2011-2022

Share of enterprises that sold online in Estonia from 2011 to 2022

Share of enterprises selling online in Latvia 2011-2022

Share of enterprises that sold online in Latvia from 2011 to 2022

Share of enterprises selling online in Lithuania 2011-2022

Share of enterprises that sold online in Lithuania from 2011 to 2022

Share of enterprises selling B2C via a website Estonia 2013-2022

Share of enterprises that make B2C e-commerce sales via a website in Estonia from 2013 to 2022

Share of enterprises selling B2C via a website in Latvia 2013-2022

Share of enterprises that make B2C e-commerce sales via a website in Latvia from 2013 to 2022

Share of businesses selling B2C via a website in Lithuania 2013-2022

Share of enterprises that make B2C e-commerce sales via a website in Lithuania from 2013 to 2022

Share of enterprises selling B2B & B2G via a website in Estonia 2013-2022

Share of enterprises that made B2B and B2G e-commerce sales via a website in Estonia from 2013 to 2022

Share of enterprises selling B2B & B2G via a website in Latvia 2013-2022

Share of enterprises that made B2B and B2G e-commerce sales via a website in Latvia from 2013 to 2022

Share of enterprises selling B2B & B2G via a website in Lithuania 2013-2022

Share of enterprises that made B2B and B2G e-commerce sales via a website in Lithuania from 2013 to 2022

Product categories most shopped online in foreign stores in Estonia 2022

Most purchased online goods and services from foreign stores in Estonia in summer 2022, by category

Product categories most shopped online in foreign stores in Latvia 2022

Most purchased online goods and services from foreign stores in Latvia in 2022, by category

Product categories most shopped online in foreign stores in Lithuania 2022

Most purchased online goods and services from foreign stores in Lithuania in 2022, by category

Share of e-shoppers purchasing fresh food online in the Baltics 2022, by country

Share of online buyers that purchased fresh food and beverages online in the Baltics in 2022, by country

Share of individuals who shopped for cosmetics online in the Baltics 2022

Share of population that had shopped online for cosmetics, beauty, and wellness products in the past three months in the Baltics in 2022, by country

Furniture e-commerce revenue in the Baltics 2020-2029

Revenue of the furniture e-commerce market in the Baltics from 2020 to 2029 (in million U.S. dollars)

Share of individuals who shopped for furniture online in the Baltics 2022

Share of population that had shopped online for furniture, home accessories, and gardening products in the past three months in the Baltics in 2022, by country

Share of e-shoppers purchasing small furniture online in the Baltics 2022, by country

Share of online buyers that purchased small home furniture and decoration online in the Baltics in 2022, by country

Share of individuals who shopped for electronics online in the Baltics 2022

Share of population that had shopped online for consumer electronics and household appliances in the past three months in the Baltics in 2022, by country

Leading online stores in the Baltics 2023, by visits index

Leading e-commerce websites in the Baltics in July 2023, by visits index (in millions)

Web traffic of selected online marketplaces in the Baltics 2023

Number of visits to selected online marketplaces in the Baltics in July 2023 (in millions)

Pigu revenue FY 2021-2022

Revenue of Pigu from financial year 2021 to 2022 (in million euros)

Vinted revenue 2017-2022

Revenue of Vinted from 2017 to 2022 (in million euros)

Vinted app downloads per month worldwide 2021-2023

Monthly downloads of the Vinted app worldwide from January 2021 to December 2023 (in millions)

Barbora revenue 2020-2022

Revenue of Barbora from 2020 to 2022 (in million euros)

Annual revenue of Omniva 2019-2022

Annual sales revenue of Omniva between 2019 and 2022 (in million euros)

Number of packages delivered by Omniva 2021-2022

Number of packages delivered by Omniva from 2021 to 2022 (in million units)

Total sales revenue for Venipak by country 2021-2022

Total sales revenue for Venipak from 2021 to 2022, by country (in euros)

Courier, express and parcel (CEP) market volume in Estonia 2014-2021

Courier, express and parcel (CEP) market volume in Estonia from 2014 to 2021 (in million parcels)

Courier, express and parcel (CEP) market volume in Latvia 2015-2022

Courier, express and parcel (CEP) market volume in Latvia from 2015 to 2022 (in million parcels)

Courier, express and parcel (CEP) market volume in Lithuania 2015-2022

Courier, express and parcel (CEP) market volume in Lithuania from 2015 to 2022 (in million parcels)

Market leaders in out of home (OOH) delivery services in Estonia 2022

Market leaders in out of home (OOH) delivery services in Estonia in 2022 (in units)

Market leaders in out of home (OOH) delivery services in Latvia 2022

Market leaders in out of home (OOH) delivery services in Latvia in 2022 (in units)

Market leaders in out of home (OOH) delivery services in Lithuania 2022

Market leaders in out of home (OOH) delivery services in Lithuania in 2022 (in units)

Devices used for online shopping in the Baltics 2023

Devices used for online shopping in the Baltic states (Estonia, Latvia, Lithuania) in 2023

Online shopping frequency in Estonia 2021, by gender

Frequency of e-commerce purchases in the past three months in Estonia in 2021, by gender

Online shopping frequency in Latvia 2021, by gender

Frequency of e-commerce purchases in the past three months in Latvia in 2021, by gender

Online shopping frequency in Lithuania 2021, by gender

Frequency of e-commerce purchases in the past three months in Lithuania in 2021, by gender

Expected changes to online spending in the Baltics 2023, by country

How do you think your online spending will change in the next year?

Factors encouraging online shopping in the Baltics 2022, by country

What would encourage you to shop online more often?