U.S. Dollar Stores - Statistics & Facts

Two companies dominating the U.S. dollar store market

Two major players in the U.S. dollar store market are Dollar General and Dollar Tree, which purchased Family Dollar in 2015. In 2021, Dollar General's net sales amounted to more than 34 billion U.S. dollars, while Dollar Tree generated revenues of over 26 billion U.S. dollars that year, although Dollar Tree's figure incorporates sales made in Canada as well. The two companies each operate upwards of fifteen thousand retail stores throughout the United States. Just like in net sales and the store count, Dollar General leads the way in consumer loyalty among U.S. dollar store brands, although Dollar Tree follows closely behind.

Shopping behavior in dollar stores

Dollar store consumers are generally shoppers who are on a tight budget and are looking to save as much as they can. In a survey conducted in 2021, when U.S. consumers were asked why they shop at dollar stores, the most common answer was that they are less expensive than other stores. However, other reasons also garnered a significant share of responses. Dollar store shoppers found them convenient and enjoyed browsing there. In the same survey, the goods most Americans said they purchase from dollar stores were household goods, such as cleaning supplies or toilet paper, and home decor and party supplies.

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