The two major competitors of the dollar store format throughout the nation are Dollar General and Dollar Tree, which purchased Family Dollar in 2015. In 2017, Dollar General's net sales amounted to about 23.5 billion U.S. dollars and Dollar Tree generated about 22.2 billion U.S. dollars in 2017, albeit Dollar Tree's figure incorporates sales made in Canada as well.
The gap between mass merchandisers, supercenters and dollar stores is shrinking. A survey conducted in August of 2018 found approximately 60 to 65 percent of consumers across different generational cohorts have bought something at a discount store in the last three months.
