Since its founding in 1977, the Ipsos Affluent Survey USA has been acknowledged as a definitive source of information on media use as well as on the future plans, passions, behaviors, and attitudes of affluent Americans. Ipsos surveys not only thousands of affluent Americans with an income of more than 100,000 U.S. dollars per annum, but also those in the even higher income segment of 200,000 U.S. dollars and more per year. Making up a substantial part of the American population, affluents constitute an important market segment; among other interesting data, their consumer behavior, brand preferences and media usage are examined in detail in this annual survey.
Statista is the leading international statistics portal on the internet. With a team of over 80 statisticians, database experts, and analysts, Statista provides business customers and academic institutions with an innovative and intuitive tool.
Together, Ipsos and Statista provide more than 2,400 up-to-date statistics on affluents in the United States. On this page, you will also find dossiers on various topics compiled by Statista based on data from the Ipsos Affluent Survey USA.