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Luxury advertising and marketing
Luxury advertising and marketing
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Statista dossier on luxury advertising and marketing
Table of contents
- 1. Luxury goods market
Value of the global personal luxury goods market 1995-2017
Value of the online personal luxury goods market worldwide 2003-2017
Value of various global luxury markets 2017, by market type
Luxury goods: market value in the U.S. 2013-2018
- 2. Market leaders
Brand value of the leading 10 most valuable luxury brands worldwide 2018
Instagram: most-followed luxury brands 2017
Online visits market share of leading luxury brands in the U.S. 2017
Luxury brands EMV 2016-2017, by brand
Facebook: number of followers of popular luxury brands 2017
Twitter: number of followers of popular luxury brands 2017
- 3. Advertising spending
Luxury ad spend growth worldwide 2017-2018, by region
Digital share in total luxury brand ad spend worldwide 2018, by subsector
Luxury ad spend share worldwide 2017-2019, by medium
Luxury ad spend share in North America 2016-2018, by sector
Luxury ad spend share in North America 2016-2018, by subsector
Luxury ad spend in the U.S. 2014-2019
Luxury ad spend in the U.S. 2014-2019, by medium
- 4. Marketer perspective
Luxury brands use of influencer marketing worldwide 2017
Luxury brand preferred types of influencers worldwide 2017
Leading influencer marketing roles in luxury campaigns worldwide 2017
Luxury brand ROI measurement of influencer marketing worldwide 2017
- 5. Consumer perspective
U.S. consumer opinion about advertising 2017, by income
U.S. consumers who find selected advertising helpful 2017, by income
Sources of luxury brand discovery among global consumers 2016, by age
Frequency of purchasing items suggested by online stores in the U.S. 2017, by income
U.S. consumer newsletter subscription sources as 2017, by income
Ways Millennials hear about new luxury trends worldwide 2017
Preference for ethical and sustainable luxury goods by Millennials worldwide 2017
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- Advertising industry in SpainAdvertising industry in Spain
- Advertising in GermanyAdvertising in Germany
- Advertising in the United Kingdom (UK)Advertising in the United Kingdom (UK)
- Advertising in AfricaAdvertising in Africa
- Luxury advertising and marketingLuxury advertising and marketing
- Digital advertising in EuropeDigital advertising in Europe
- Advertising in EuropeAdvertising in Europe
- Advertising market in the U.S.Advertising market in the U.S.
- TV advertising in the U.S.TV advertising in the U.S.
- Advertising in MexicoAdvertising in Mexico
- Advertising agencies in the U.S.Advertising agencies in the U.S.
- Advertising in the NetherlandsAdvertising in the Netherlands
- Advertising in ItalyAdvertising in Italy
- Advertising in North AmericaAdvertising in North America
- Advertising worldwideAdvertising worldwide
- Food advertising in the United StatesFood advertising in the United States
- Advertising in BrazilAdvertising in Brazil
- Out-of-home advertisingOut-of-home advertising
- Digital advertising in CanadaDigital advertising in Canada
- Programmatic advertising in the United Kingdom (UK)Programmatic advertising in the United Kingdom (UK)
- Advertising in the NordicsAdvertising in the Nordics
- Advertising in IndiaAdvertising in India
- Advertising in Latin AmericaAdvertising in Latin America
- Advertising consumption and perceptionAdvertising consumption and perception
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Advertising in BrazilAdvertising in Brazil
- Advertising in CanadaAdvertising in Canada
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Advertising market share of media types in Germany 2017Advertising market share of media types in Germany 2017
- Value of the advertising industry in India 2016-2020Value of the advertising industry in India 2016-2020
- Revenue of the U.S. advertising industry 2004-2016Revenue of the U.S. advertising industry 2004-2016
- Advertising investments and net advertising revenue of the media in Germany 2009-2017Advertising investments and net advertising revenue of the media in Germany 2009-2017
- Value added by the advertising industry in Hong Kong 2005-2016Value added by the advertising industry in Hong Kong 2005-2016
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