Luxury advertising and marketing

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on luxury advertising and marketing

This dossier has been compiled to provide statistical information about luxury marketing and advertising worldwide.

Table of contents

  • 1. Luxury goods market
    • Value of the global personal luxury goods market 1995-2017

    • Value of the online personal luxury goods market worldwide 2003-2017

    • Value of various global luxury markets 2017, by market type

    • Luxury goods: market value in the U.S. 2013-2018

  • 2. Market leaders
    • Brand value of the leading 10 most valuable luxury brands worldwide 2018

    • Instagram: number of followers of popular luxury brands 2018

    • Online visits market share of leading luxury brands in the U.S. 2018

    • Luxury brands EMV 2016-2017, by brand

    • Facebook: number of followers of popular luxury brands 2018

    • Twitter: number of followers of popular luxury brands 2018

  • 3. Advertising spending
    • Luxury ad spend growth worldwide 2017-2018, by region

    • Digital share in total luxury brand ad spend worldwide 2018, by subsector

    • Luxury ad spend share worldwide 2017-2019, by medium

    • Luxury ad spend share in North America 2016-2018, by sector

    • Luxury ad spend share in North America 2016-2018, by subsector

    • Luxury ad spend in the U.S. 2014-2019

    • Luxury ad spend in the U.S. 2014-2019, by medium

  • 4. Marketer perspective
    • Luxury brands use of influencer marketing worldwide 2017

    • Luxury brand preferred types of influencers worldwide 2017

    • Leading influencer marketing roles in luxury campaigns worldwide 2017

    • Luxury brand ROI measurement of influencer marketing worldwide 2017

  • 5. Consumer perspective
    • U.S. consumer opinion about advertising 2017, by income

    • U.S. consumers who find selected advertising helpful 2017, by income

    • Sources of luxury brand discovery among global consumers 2016, by age

    • Frequency of purchasing items suggested by online stores in the U.S. 2017, by income

    • U.S. consumer newsletter subscription sources as 2017, by income

    • Ways Millennials hear about new luxury trends worldwide 2017

    • Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News
News