Luxury advertising and marketing

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on luxury advertising and marketing

This dossier has been compiled to provide statistical information about luxury marketing and advertising worldwide.

Table of contents

  • 1. Luxury goods market
    • Value of the global personal luxury goods market 1995-2017

    • Value of the online personal luxury goods market worldwide 2003-2017

    • Value of various global luxury markets 2017, by market type

    • Luxury goods: market value in the U.S. 2013-2018

  • 2. Market leaders
    • Brand value of the leading 10 most valuable luxury brands worldwide 2018

    • Instagram: most-followed luxury brands 2017

    • Online visits market share of leading luxury brands in the U.S. 2017

    • Luxury brands EMV 2016-2017, by brand

    • Facebook: number of followers of popular luxury brands 2017

    • Twitter: number of followers of popular luxury brands 2017

  • 3. Advertising spending
    • Luxury ad spend growth worldwide 2017-2018, by region

    • Digital share in total luxury brand ad spend worldwide 2018, by subsector

    • Luxury ad spend share worldwide 2017-2019, by medium

    • Luxury ad spend share in North America 2016-2018, by sector

    • Luxury ad spend share in North America 2016-2018, by subsector

    • Luxury ad spend in the U.S. 2014-2019

    • Luxury ad spend in the U.S. 2014-2019, by medium

  • 4. Marketer perspective
    • Luxury brands use of influencer marketing worldwide 2017

    • Luxury brand preferred types of influencers worldwide 2017

    • Leading influencer marketing roles in luxury campaigns worldwide 2017

    • Luxury brand ROI measurement of influencer marketing worldwide 2017

  • 5. Consumer perspective
    • U.S. consumer opinion about advertising 2017, by income

    • U.S. consumers who find selected advertising helpful 2017, by income

    • Sources of luxury brand discovery among global consumers 2016, by age

    • Frequency of purchasing items suggested by online stores in the U.S. 2017, by income

    • U.S. consumer newsletter subscription sources as 2017, by income

    • Ways Millennials hear about new luxury trends worldwide 2017

    • Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

  • Language: English
  • Released: 2018
  • Source(s): Statista
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