Luxury advertising and marketing

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Statista dossier on luxury advertising and marketing

This dossier has been compiled to provide statistical information about luxury marketing and advertising worldwide.

Table of contents

  • 1. Luxury goods market

    • Value of the global personal luxury goods market 1996-2020

    • Value of the online personal luxury goods market worldwide 2004-2020

    • Value of various global luxury markets 2020, by market type

  • 2. Market leaders

    • Most valuable global luxury brands 2020

    • Instagram: number of followers of popular luxury brands 2020

    • Online visits market share of leading luxury brands in the U.S. 2020

    • Luxury brands EMV 2016-2017, by brand

    • Facebook: number of followers of popular luxury brands 2020

    • Twitter: number of followers of popular luxury brands 2020

  • 3. Advertising spending

    • Luxury ad spend growth worldwide 2017-2018, by region

    • Digital share in total luxury brand ad spend worldwide 2018, by subsector

    • Luxury ad spend share worldwide 2017-2019, by medium

    • Luxury ad spend share in North America 2016-2018, by sector

    • Luxury ad spend share in North America 2016-2018, by subsector

    • Luxury ad spend in the U.S. 2014-2019

    • Luxury ad spend in the U.S. 2014-2019, by medium

  • 4. Marketer perspective

    • Luxury brands use of influencer marketing worldwide 2017

    • Luxury brand preferred types of influencers worldwide 2017

    • Leading influencer marketing roles in luxury campaigns worldwide 2017

    • Luxury brand ROI measurement of influencer marketing worldwide 2017

  • 5. Consumer perspective

    • U.S. consumer opinion about advertising 2017, by income

    • U.S. consumers who find selected advertising helpful 2017, by income

    • Sources of luxury brand discovery among global consumers 2016, by age

    • Frequency of purchasing items suggested by online stores in the U.S. 2017, by income

    • U.S. consumer newsletter subscription sources as 2017, by income

    • Ways Millennials hear about new luxury trends worldwide 2017

    • Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

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