Walt Disney Company - additional information
The Walt Disney Company was founded in 1923 by brothers Walt Disney and Roy O. Disney. Today, its headquarters are found in Burbank, California. Disney is made up of five major segments, including Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Interactive. Walt Disney Studios includes one of Disney’s most well-known divisions, its film studios, as well as a recording label and theatrical units. Disney’s theme parks and cruise line are maintained under the Parks and Resorts division. In Florida, Disney’s Magic Kingdom was the most visited amusement park in the world in 2015, with almost 20.5 million attendees. Disney emphasizes an image campaign that advertises Disney World as the “Happiest Place on Earth”, spending 1.8 billion U.S. dollars on advertising and marketing campaigns in 2015.
In 2016, the Walt Disney Company generated 42.6 billion U.S. dollars in revenue in just the United States and Canada. In Europe, the company’s revenue totaled 6.7 billion U.S. dollars. Its media networks, as well as parks and resorts, generated a significant portion of its total revenue at 23.7 billion U.S. dollars and 17 billion U.S. dollars, respectively in 2016. Disney Media Network represents television networks, cable channels, and other related companies. The company is also successful under joint ventures with ESPN Inc. and A+E networks.