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Walt Disney Company's advertising spending in the United States from 2009 to 2016 (in billion U.S. dollars)

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Spending in billion U.S. dollars
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Description Source More information
The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2016. The mass media company invested nearly two billion U.S. dollars in advertising in the United States in 2016. To compare, Disney generated 42.62 billion U.S. dollars in revenue in the U.S. and Canada in 2016. The comapny's total revenue amounted to 55.63 billion that year.
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Release date
June 2017
Region
United States
Survey time period
2009 to 2016
Supplementary notes
Figures have been rounded.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.

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