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Disney: ad spend in the U.S. 2009-2017
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Disney: ad spend in the U.S. 2009-2017
Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
by Statista Research Department,
last edited
Aug 2, 2018
The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2017. The mass media company invested 1.78 billion U.S. dollars in advertising in the United States in 2017. To compare, Disney generated 41.88 billion U.S. dollars in revenue in the U.S. and Canada in 2017. The company's total revenue amounted to 55.14 billion that year.
Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
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by Statista Research Department,
last edited
Aug 2, 2018
The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2017. The mass media company invested 1.78 billion U.S. dollars in advertising in the United States in 2017. To compare, Disney generated 41.88 billion U.S. dollars in revenue in the U.S. and Canada in 2017. The company's total revenue amounted to 55.14 billion that year.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
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Statistics on "Walt Disney Company"
- Company overview
The most important statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Global revenue of the Walt Disney Company 2006-2018
- Net income of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Net income of the Walt Disney Company 2006-2018
- Walt Disney Company's revenue from 1st quarter 2010 to 2nd quarter 2019 (in billion U.S. dollars)Walt Disney Company: quarterly revenue 2010-2019
- Walt Disney Company's net income from 1st quarter 2010 to 2nd quarter 2019 (in million U.S. dollars)Walt Disney Company: quarterly net income 2010-2019
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2018 (in million U.S. dollars)Revenue of the Walt Disney Company 2010-2018, by region
- Revenue of the Walt Disney Company in the fiscal year 2018, by operating segment (in billion U.S. dollars)Revenue of the Walt Disney Company in 2018, by operating segment
- Operating income of the Walt Disney Company from 2010 to 2018, by region (in million U.S. dollars)Operating income of the Walt Disney Company 2010-2018, by region
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Total assets of the Walt Disney Company 2006-2018
- Market position
The most important statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)Top companies in the world by market value 2018
- Leading brands worldwide in 2019, by Brand Strength IndexStrongest global brand performers 2019
- Leading brands among children in the United States in 2017 (index score)Leading kids brands in the U.S. 2017
- Ranking of the highest-paid CEOs in the United States as of 2018 (in million U.S. dollars)Highest-paid CEOs in the U.S. 2018
- Media networks
The most important statistics
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2018 (in billion U.S. dollars)Revenue of Walt Disney's media network business 2008-2018
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by channel (in billion U.S. dollars)Revenue of Walt Disney's media network business by channel 2018
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by segment (in billion U.S. dollars)Revenue of Walt Disney's media network business by segment 2018
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2018 (in millions)Number of subscribers to Disney-owned TV channels 2018
- Leading Disney Channel series in the United States in 2018, by number of viewers per episode (in thousands)Number of Disney Channel viewers by series U.S. 2018
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Leading ad supported broadcast and cable networks among adults aged 18 to 49 in the United States in 2018, by average number of viewersMost watched TV networks among adults aged 18-49 in the U.S. 2018
- Number of viewers of the Disney Channel in the United States from 2010/11 to 2017/18 (in millions)Number of Disney Channel viewers 2018
- Parks & resorts
The most important statistics
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2018 (in billion U.S. dollars)*Revenue of Walt Disney's parks and resorts segment worldwide 2008-2018
- Amusement park chains worldwide by total attendance in 2018 (in millions)*Biggest amusement park chains worldwide by total attendance 2018
- Attendance at amusement and theme parks worldwide by facility in 2018 (in millions)*Most visited amusement and theme parks worldwide 2018
- Waterparks worldwide by total attendance in 2018 (in millions)Total attendance at waterparks worldwide 2018
- Waterparks in the United States by total attendance in 2018 (in millions)*Total attendance at waterparks in the U.S. 2018
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2018Best-rated midsize-ship cruise lines by travelers in the U.S. as of October 2018
- Best-rated large-ship cruise lines by travelers in the United States as of October 2018Best-rated large-ship cruise lines by travelers in the U.S. as of October 2018
- Studio entertainment
The most important statistics
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2018 (in billion U.S. dollars)Revenue of Walt Disneys studio entertainment business 2008-2018
- North American box office market share of Disney / Buena Vista from 2000 to 2018Box office market share of Disney / Buena Vista in North America in 2018
- North American box office revenue of Disney / Buena Vista from 2000 to 2018 (in million U.S. dollars)Box office revenue of Disney / Buena Vista in North America 2000-2018
- Box office revenue of Disney movies in North America in 2018 (in million U.S. dollars) Domestic box office revenue of Disney movies 2018
- Number of nominations per motion picture distributor for the 2019 Golden Globe AwardsNumber of nominations per motion picture distributor for the 2019 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)Most expensive film productions global 2018
- Most watched movie trailers within 24 hours of release as of March 2019 (in millions)Most viewed movie trailers in their first 24 hours as of March 2019
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)Star Wars movies: production costs and global box office revenue 1977-2018
- Consumer products
The most important statistics
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2018, by segment (in billion U.S. dollars)Consumer product revenue of The Walt Disney Company 2009-2018, by segment
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)Leading merchandise licensors worldwide 2017
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Unit sales of the top five novelty chocolate candy brands in the United States in 2017 (in million units)Top five novelty chocolate brands in U.S. 2017, by unit sales
- Dollar sales of the top five novelty chocolate candy brands in the United States in 2017 (in million U.S. dollars)Top five novelty chocolate brands in U.S. 2017, by dollar sales
- Leading bath fragrance/bubble bath brands in the United States in 2018, based on sales (in million U.S. dollars)Top U.S. bubble bath brands based on sales 2018
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2018Top U.S. bubble bath brands based on sales growth 2018
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)Leading baby wipe brands in the U.S. 2018, based on sales
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Statistics
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- Advertising spending of Nike in the U.S. 2013, by medium
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- News Corporation: ad spend in the U.S. 2012-2014
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- Viacom: ad spend in the U.S. 2013, by medium
- Toyota Motor: ad spend in the U.S. 2013, by medium
- Italy: opinion on attributes of future Disney princess 2018
- Magazine advertising expenditure in Romania 2002-2016
- U.S. poultry slaughtering and processing ad spend 2010-2016
- Lego: advertising spending in the U.S. 2012-2013
- Italy: positive opinion on features of future Disney princesses 2018, by gender
Statistics on "Walt Disney Company"
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Net income of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Walt Disney Company's revenue from 1st quarter 2010 to 2nd quarter 2019 (in billion U.S. dollars)
- Walt Disney Company's net income from 1st quarter 2010 to 2nd quarter 2019 (in million U.S. dollars)
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2018 (in million U.S. dollars)
- Revenue of the Walt Disney Company in the fiscal year 2018, by operating segment (in billion U.S. dollars)
- Operating income of the Walt Disney Company from 2010 to 2018, by region (in million U.S. dollars)
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Leading brands worldwide in 2019, by Brand Strength Index
- Leading brands among children in the United States in 2017 (index score)
- Ranking of the highest-paid CEOs in the United States as of 2018 (in million U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2018 (in billion U.S. dollars)
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by channel (in billion U.S. dollars)
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by segment (in billion U.S. dollars)
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2018 (in millions)
- Leading Disney Channel series in the United States in 2018, by number of viewers per episode (in thousands)
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Leading ad supported broadcast and cable networks among adults aged 18 to 49 in the United States in 2018, by average number of viewers
- Number of viewers of the Disney Channel in the United States from 2010/11 to 2017/18 (in millions)
- Share of content hours on Netflix in the United States as of October 2018, by production company
- Likelihood of subscribing to Disney's new online video streaming service (Disney+) among adults in the United States as of February 2019, by age group
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2018 (in billion U.S. dollars)*
- Amusement park chains worldwide by total attendance in 2018 (in millions)*
- Attendance at amusement and theme parks worldwide by facility in 2018 (in millions)*
- Waterparks worldwide by total attendance in 2018 (in millions)
- Waterparks in the United States by total attendance in 2018 (in millions)*
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2018
- Best-rated large-ship cruise lines by travelers in the United States as of October 2018
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2018 (in billion U.S. dollars)
- North American box office market share of Disney / Buena Vista from 2000 to 2018
- North American box office revenue of Disney / Buena Vista from 2000 to 2018 (in million U.S. dollars)
- Box office revenue of Disney movies in North America in 2018 (in million U.S. dollars)
- Number of nominations per motion picture distributor for the 2019 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)
- Most watched movie trailers within 24 hours of release as of March 2019 (in millions)
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2018, by segment (in billion U.S. dollars)
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Unit sales of the top five novelty chocolate candy brands in the United States in 2017 (in million units)
- Dollar sales of the top five novelty chocolate candy brands in the United States in 2017 (in million U.S. dollars)
- Leading bath fragrance/bubble bath brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2018
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales growth of leading baby wipe brands in the United States in 2018
- Dollar sales share of leading baby wipe brands in the United States in 2018
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)
- Advertising expense of the Walt Disney Company in the fiscal years 2014 to 2018 (in billion U.S. dollars)
- AT&T's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars)
- Johnson & Johnson's advertising spending in the United States from 2009 to 2014 (in billion U.S. dollars)
- Samsung Electronics advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
- Sony's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of Visa in the United States in 2014 and 2015 (in million U.S. dollars)
- Time Warner's advertising spending in the United States from 2009 to 2014 (in billion U.S. dollars)
- The Gap Incorporate's advertising spending in the United States in 2015 and 2016 (in million U.S. dollars)
- Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)
- Microsoft Corporation advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- News Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Advertising spending of the Citigroup in the United States in 2013, by medium (in million U.S. dollars)
- Viacom's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Toyota Motor advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- In your opinion, which of the following attributes should the future Disney princess have?
- Magazine advertising expenditure in Romania from 2002 to 2016 (in million U.S. dollars)
- Advertising spending in the poultry slaughtering and processing industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Lego Group advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- People with positive opinion regarding the following possible features by a Disney princess, by gender
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