• Disney: ad spend in the U.S. 2020

The Walt Disney Company spent 3.18 billion U.S. dollars on promoting their products in 2020 in the United States. To compare, the media company spent 4.7 billion U.S. dollars on advertising worldwide in the same period.

Disney’s global revenues and marketing

The Walt Disney Company was established in 1923 by brothers Walt Disney and Roy O. Disney and it is headquartered in Burbank, California. The media conglomerate consists of four divisions, including Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Direct-to-Consumer and International. In 2020, media networks made up the largest amount of the company’s global revenue, generating nearly 28.4 billion U.S. dollars for Disney. The segment includes TV networks such as ABC, Disney Channel, ESPN and Hyperion.
Globally, the company had a stellar 2019 in terms of revenue, generating around 10 billion U.S. dollars more than a year earlier. Disney’s numerous acquisitions, such that of 21st Century Fox in 2019, and work on launching and expanding their services into the streaming market (Disney +) are undoubtedly behind their pronounced growth that year. In 2020, however, Disney shared the fate of other businesses struck by the coronavirus outbreak, and reported lower revenues.

Walt Disney Company's advertising spending in the United States from 2009 to 2020 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

July 2021

More information

Region

United States

Survey time period

2009 to 2020

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.