The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2017. The mass media company invested 1.78 billion U.S. dollars in advertising in the United States in 2017. To compare, Disney generated 41.88 billion U.S. dollars in revenue in the U.S. and Canada in 2017. The company's total revenue amounted to 55.14 billion that year.
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Disney: ad spend in the U.S. 2009-2017
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Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
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The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2017. The mass media company invested 1.78 billion U.S. dollars in advertising in the United States in 2017. To compare, Disney generated 41.88 billion U.S. dollars in revenue in the U.S. and Canada in 2017. The company's total revenue amounted to 55.14 billion that year.
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The timeline presents data on Walt Disney Company's advertising spending in the United States from 2009 to 2017. The mass media company invested 1.78 billion U.S. dollars in advertising in the United States in 2017. To compare, Disney generated 41.88 billion U.S. dollars in revenue in the U.S. and Canada in 2017. The company's total revenue amounted to 55.14 billion that year.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
More information
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
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+Revenue of Walt Disney's parks and resorts segment worldwide 2008-2017
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Statistics on "Walt Disney Company"
- Company overview
The most important statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Global revenue of the Walt Disney Company 2006-2017
- Walt Disney Company's revenue from 1st quarter 2010 to 3rd quarter 2018* (in billion U.S. dollars)Walt Disney Company: quarterly revenue 2010-2018
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2017 (in million U.S. dollars)Revenue of the Walt Disney Company 2010-2017, by region
- Revenue of the Walt Disney Company in the fiscal year 2017, by operating segment (in billion U.S. dollars)Revenue of the Walt Disney Company in 2017, by operating segment
- Net income of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Net income of the Walt Disney Company 2006-2017
- Operating income of the Walt Disney Company from 2010 to 2017, by region (in million U.S. dollars)Operating income of the Walt Disney Company 2010-2017, by region
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Total assets of the Walt Disney Company 2006-2017
- Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars) Disney: ad spend in the U.S. 2009-2017
- Market position
The most important statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)Top companies in the world by market value 2018
- Leading brands worldwide in 2018, by Brand Strength IndexStrongest global brand performers 2018
- Leading brands among children in the United States in 2017 (index score)Leading kids brands in the U.S. 2017
- Ranking of the highest-paid CEOs in the United States as of 2017 (in million U.S. dollars)Highest-paid CEOs in the U.S. 2017
- Media networks
The most important statistics
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2017 (in billion U.S. dollars)Revenue of Walt Disney's media network business 2008-2017
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by channel (in billion U.S. dollars)Revenue of Walt Disney's media network business by channel 2017
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by segment (in billion U.S. dollars)Revenue of Walt Disney's media network business by segment 2017
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2017 (in millions)Number of subscribers to Disney-owned TV channels 2017
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewersMost watched TV networks in the U.S. 2017
- Parks & resorts
The most important statistics
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2017 (in billion U.S. dollars)*Revenue of Walt Disney's parks and resorts segment worldwide 2008-2017
- Leading amusement and theme park companies worldwide in 2015, by revenue (in billion U.S. dollars)Leading amusement and theme park companies worldwide in 2015, by revenue
- Amusement park chains worldwide by total attendance in 2017 (in millions)*Biggest amusement park chains worldwide by total attendance 2017
- Attendance at amusement and theme parks worldwide by facility in 2017 (in millions)*Most visited amusement and theme parks worldwide 2017
- Waterparks worldwide by total attendance in 2017 (in millions)Total attendance at waterparks worldwide 2017
- Waterparks in the United States by total attendance in 2017 (in millions)*Total attendance at waterparks in the U.S. 2017
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2017Best-rated midsize-ship cruise lines by travelers in the U.S. as of October 2017
- Best-rated large-ship cruise lines by travelers in the United States as of October 2017Best-rated large-ship cruise lines by travelers in the U.S. as of October 2017
- Studio entertainment
The most important statistics
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2017 (in billion U.S. dollars)Revenue of Walt Disneys studio entertainment business 2008-2017
- North American box office market share of Disney / Buena Vista from 2000 to 2017Box office market share of Disney / Buena Vista in North America in 2017
- Box office revenue of Disney / Buena Vista in North America from 2000 to 2017 (in million U.S. dollars)Box office revenue of Disney / Buena Vista in North America 2000-2017
- Box office revenue of Disney movies in North America in 2017 (in million U.S. dollars) Domestic box office revenue of Disney movies 2017
- Number of nominations per motion picture distributor for the 2018 Golden Globe AwardsNumber of nominations per motion picture distributor for the 2018 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)Most expensive film productions global 2018
- Most watched movie trailers within 24 hours of release as of March 2018 (in millions)Most viewed movie trailers in their first 24 hours as of March 2018
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)Star Wars movies: production costs and global box office revenue 1977-2018
- Consumer products
The most important statistics
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2017, by segment (in billion U.S. dollars)Consumer product revenue of The Walt Disney Company 2009-2017, by segment
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)Leading merchandise licensors worldwide 2017
- Leading bath fragrance/bubble bath brands in the United States in 2017, based on sales (in million U.S. dollars)Top U.S. bubble bath brands based on sales 2017
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2017Top U.S. bubble bath brands based on sales growth 2017
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)Sales of the leading condensed wet soup brands in the U.S. 2017
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
- Interactive
The most important statistics
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)Leading mobile games worldwide 2017, by revenue
- Sales revenue of selected toys-to-life brands worldwide in fall 2015 (in million U.S. dollars)Toys-to-life brands sales revenue worldwide 2015
- Fastest mobile games to reach 10 million downloads worldwide as of December 2016 (in days)Fastest mobile games to reach 10 million downloads worldwide 2016
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
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Statistics on the topic
Free statistics
- Walt Disney Company's revenue from 1st quarter 2010 to 3rd quarter 2018* (in billion U.S. dollars)
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2017 (in million U.S. dollars)
- Revenue of the Walt Disney Company in the fiscal year 2017, by operating segment (in billion U.S. dollars)
- Operating income of the Walt Disney Company from 2010 to 2017, by region (in million U.S. dollars)
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2017 (in million U.S. dollars)
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Ranking of the highest-paid CEOs in the United States as of 2017 (in million U.S. dollars)
- Attendance at amusement and theme parks worldwide by facility in 2017 (in millions)*
- Waterparks in the United States by total attendance in 2017 (in millions)*
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2017
- Best-rated large-ship cruise lines by travelers in the United States as of October 2017
- North American box office market share of Disney / Buena Vista from 2000 to 2017
- Box office revenue of Disney / Buena Vista in North America from 2000 to 2017 (in million U.S. dollars)
- Number of nominations per motion picture distributor for the 2018 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)
- Most watched movie trailers within 24 hours of release as of March 2018 (in millions)
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2017, by segment (in billion U.S. dollars)
- Sales revenue of selected toys-to-life brands worldwide in fall 2015 (in million U.S. dollars)
- Fastest mobile games to reach 10 million downloads worldwide as of December 2016 (in days)
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)
- Which, if any, of the following Disney princess movies have you ever watched?
Premium Statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Net income of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Walt Disney Company's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Leading brands worldwide in 2018, by Brand Strength Index
- Leading brands among children in the United States in 2017 (index score)
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2017 (in billion U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by channel (in billion U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by segment (in billion U.S. dollars)
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2017 (in millions)
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewers
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2017 (in billion U.S. dollars)*
- Leading amusement and theme park companies worldwide in 2015, by revenue (in billion U.S. dollars)
- Amusement park chains worldwide by total attendance in 2017 (in millions)*
- Waterparks worldwide by total attendance in 2017 (in millions)
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2017 (in billion U.S. dollars)
- Box office revenue of Disney movies in North America in 2017 (in million U.S. dollars)
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)
- Leading bath fragrance/bubble bath brands in the United States in 2017, based on sales (in million U.S. dollars)
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2017
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)
- Advertising expense of the Walt Disney Company in the fiscal years 2014 to 2017 (in billion U.S. dollars)
- Advertising spending of the Citigroup in the United States in 2013, by medium (in million U.S. dollars)
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- Samsung Electronics advertising spending in the United States in 2014 and 2015 (in billion U.S. dollars)
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- Advertising spending of Apple in the United States in 2013, by medium (in million U.S. dollars)
- Amazon's advertising spending on hardware in the United States in 2010 and 2013 (in million U.S. dollars)
- Viacom's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of Visa in the United States in 2014 and 2015 (in million U.S. dollars)
- Time Warner's advertising spending in the United States from 2009 to 2014 (in billion U.S. dollars)
- People with positive opinion regarding the following possible features by a Disney princess, by gender
- Advertising expenditure of the mail order industry in Germany from 2000 to 2016 (in million euros)
- Advertising expenses of John Wiley & Sons Inc. worldwide from 2014 to 2018 (in million U.S. dollars)
- Elizabeth Arden advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
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