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Disney: ad spend in the U.S. 2009-2018

Walt Disney Company's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)

by A. Guttmann, last edited Sep 20, 2019
Disney: ad spend in the U.S. 2009-2018 The Walt Disney Company spent 3.13 billion U.S. dollars on promoting their products in 2018 in the United States. To compare, the media company spent 2.8 billion U.S. dollars on advertising worldwide, in the same period.


The Walt Disney Company was established in 1923 by brothers Walt Disney and Roy O. Disney and it is headquartered in Burbank, California. The media conglomerate consists of four divisions, including Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Direct-to-Consumer and International. In 2018, media networks made up most of the company’s global revenue, generating nearly 25 billion U.S. dollars for Disney. The segment includes TV networks such as ABC, Disney Channel, ESPN and Hyperion.
Globally, the company had a stellar 2018 in terms of revenue, generating more than four billion U.S. dollar more than a year earlier. Disney’s acquisitions, such that of 21st Century Fox in 2019, and plans for expanding their services into the streaming market (Disney +) are undoubtedly behind their pronounced growth.
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Walt Disney Company's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)

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