• Disney: ad spend in the U.S. 2019

The Walt Disney Company spent 3.15 billion U.S. dollars on promoting their products in 2019 in the United States. To compare, the media company spent 4.3 billion U.S. dollars on advertising worldwide, in the same period.

Disney’s global revenues and marketing

The Walt Disney Company was established in 1923 by brothers Walt Disney and Roy O. Disney and it is headquartered in Burbank, California. The media conglomerate consists of four divisions, including Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Direct-to-Consumer and International. In 2019, media networks made up the second largest amount of the company’s global revenue, generating nearly 25 billion U.S. dollars for Disney. The segment includes TV networks such as ABC, Disney Channel, ESPN and Hyperion.
Globally, the company had a stellar 2019 in terms of revenue, generating around 10 billion U.S. dollars more than a year earlier. Disney’s numerous acquisitions, such that of 21st Century Fox in 2019, and work on launching and expanding their services into the streaming market (Disney +) are undoubtedly behind their pronounced growth.

Walt Disney Company's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)

	Spending in billion U.S. dollars
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Sources

Release date

July 2020

More information

Region

United States

Survey time period

2009 to 2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.