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SVoD subscriber count worldwide 2020-2026, by service

As of September 2020, the total number of Netflix subscribers amounted to about 201 million, making it by far the most popular Subscription Video-on-Demand service worldwide. Amazon Prime Video ranked second in the market, with 117 million users. However, estimates show that Disney Plus could outpace Amazon’s service by 2025 and even Netflix by 2026.

Why is Disney+ growing so fast?

In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. But although the number of Disney Plus subscribers is increasing, the average monthly revenue per paid user (ARPU) declined in the past year due to a much lower subscription price of the VoD service in India and Indonesia.

Leading VoD markets

According to estimates, over-the-top TV revenue reached over 83.3 billion U.S. dollars in 2019, with Subscription Video-on-Demand revenue accounting for the majority of that figure, and it is expected that SVoD revenue will roughly double between 2019 and 2025. However, not only SVoD is rising within the online video market but also ad-supported services. To give an example, AVoD spending in the United States will triple in the same period, reaching a value of over 24 billion U.S. dollars by 2025.

Estimated number of SVoD subscribers worldwide in 2020 and 2026, by service

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Release date

February 2021



Survey time period

November 2019 to February 2021

Special properties

all figures are estimates and forecasts

Supplementary notes

*The estimate made in June 2020 referred only to HBO and not HBO Max specifically.

Figures have been taken from several publications.

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