Marriott brand profile in the United States 2022
When it comes to hotel customers, brand awareness of Marriott is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marriott in the United States?
In total, 35% of U.S. hotel customers say they like Marriott. However, in actuality, among the 84% of U.S. respondents who know Marriott, 42% of people like the brand.
What is the usage share of Marriott in the United States?
All in all, 19% of hotel customers in the United States use Marriott. That means, of the 84% who know the brand, 23% use them.
How loyal are the customers of Marriott?
Around 16% of hotel customers in the United States say they are likely to use Marriott again. Set in relation to the 19% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Marriott in the United States?
In August 2022, about 16% of U.S. hotel customers had heard about Marriott in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Marriott in the United States.
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