Unilever is a multi-national consumer goods company that produces food, beverages, cleaning agents and personal care products. The company began in 1929 as a merger between a margarine producer and a soap maker and today boasts over 400 brands. Some of Unilever’s most prominent brands are Knorr, Dove, Axe, and Lipton. In 2018, the Unilever Group was listed as the fourth largest FMCG company worldwide in terms of sales. The global media perception of Unilever is overall positive, with the company frequently being described as responsible and innovative.
Unilever is a major player in numerous FMCG markets worldwide, including home care, fabric care, and skin care. Two of Unilever’s most valuable brands, Dove and Axe, are both producers of antiperspirants and deodorants. In 2013, Unilever made up a 36 percent share of the global antiperspirant market, though this figure has since dropped down to about 26 percent as of 2019. In the United States, Dove was the top selling deodorant brand of 2019.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
In the following 4 chapters, you will quickly find the 23 most important statistics relating to "Unilever".