Unilever - Statistics & Facts

Unilever is a multi-national consumer goods company that produces food, beverages, cleaning agents and personal care products. In 2016, the Unilever Group had a global revenue that amounted to about 52.71 billion euros. The largest product segment of the Unilever Group is their personal care segment which generated approximately 20.17 billion euros in 2016.


Unilever has a plethora of brands ranging from food and beverage to home and personal care; thirteen of these brands generate annual sales of one billion euros or more. Dove is Unilever's biggest product brand and in 2016 it generated about 5.45 billion U.S. dollars.

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Revenue of Unilever Group worldwide

52,713m EUR

Global revenue of Unilever Group in personal care segment

20,172bn EUR
Unilever overview
Revenue of Unilever Group worldwide 52,713m EUR Projected revenue of Unilever Group worldwide by 2020 87bn USD European revenue share of Unilever Group 27% Operating profit of Unilever Group worldwide 7,801m EUR Brand value of Dove as leading personal care brand 5.79bn USD Fifth leading deodorant brand in the U.S. Dove Revenue of Unilever in the U.S. 8,263m EUR
Unilever by product segment
Global revenue of Unilever Group in personal care segment 20,172bn EUR Global operating profit of Unilever Group in food segment 2,180m EUR Unilever's skin care and hair care market share worldwide 12.9% Unilever's grocery market share worldwide 50.1%
Market overview
Dove Men Plus Care ranked fourth as leading deodorant brand based on sales worldwide 119.9m USD L'Oréal Paris is the third leading cosmetic brand based on brand value worldwide 8.66bn USD Ogx is the leading shampoo brand based on sales in the Unites States 119.6m USD
Consumer behavior
Average annual expenditure on hair care products per consumer unit in the United States 73.43 USD Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States 164.33 USD Number of consumers who use Dove moisturizer, cream, or lotion most often in the Unites States 11.8m

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Unilever overview
Revenue of Unilever Group worldwide 52,713m EUR Projected revenue of Unilever Group worldwide by 2020 87bn USD European revenue share of Unilever Group 27% Operating profit of Unilever Group worldwide 7,801m EUR Brand value of Dove as leading personal care brand 5.79bn USD Fifth leading deodorant brand in the U.S. Dove Revenue of Unilever in the U.S. 8,263m EUR
Unilever by product segment
Global revenue of Unilever Group in personal care segment 20,172bn EUR Global operating profit of Unilever Group in food segment 2,180m EUR Unilever's skin care and hair care market share worldwide 12.9% Unilever's grocery market share worldwide 50.1%
Market overview
Dove Men Plus Care ranked fourth as leading deodorant brand based on sales worldwide 119.9m USD L'Oréal Paris is the third leading cosmetic brand based on brand value worldwide 8.66bn USD Ogx is the leading shampoo brand based on sales in the Unites States 119.6m USD
Consumer behavior
Average annual expenditure on hair care products per consumer unit in the United States 73.43 USD Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States 164.33 USD Number of consumers who use Dove moisturizer, cream, or lotion most often in the Unites States 11.8m

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