Beiersdorf AG is a global consumer goods company headquartered in Hamburg. The brand portfolio includes Nivea, Labello and 8x4 regarding cosmetics and body care as well as Scotch tape in the adhesives sector. The company's roots date back to 1882 when the pharmacist Paul Beiersdorf patented a new manufacturing process of medical plasters.
Many people are unaware but Beiersdorf is actually owned by the Maxingvest Group. The group also owns Tchibo, a German chain of coffee retailers and cafés and are also known for its weekly-changing range of other products such as clothing, household items, electronics and appliances. In 2015, Tchibo's global revenue amounted to approximately 3.36 billion euros.
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