In 2020, Beiersdorf's global revenue amounted to about 7.03 billion euros. Most of the company's revenue was generated from its European operations; approximately 3.47 billion euros. The company employed a total of 20,306 people in this year.
Beiersdorf's most renowned brand is Nivea. According to the latest available figures, the brand was the third leading cosmetic brand in the world and was worth about 7.39 million U.S. dollars. In 2020, Beiersdorf spent nearly 1.6 billion euros on advertising and marketing worldwide.
Many people are unaware but Beiersdorf is actually owned by the Maxingvest Group. The group also owns Tchibo, a German chain of coffee retailers and cafés and are also known for its weekly-changing range of other products such as clothing, household items, electronics and appliances.