Retail brands: Walmart

The Statista dossier
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Statista dossier on the Walmart brand

This dossier provides statistical information about the retail brand Walmart. The company was among the most valuable North American retail brands in 2014, as well as the world's most valuable retail brands in 2016.

Table of contents

  • 1. Overview
    • Brand value of the leading 20 most valuable retail brands worldwide 2017

    • Brand value of the most valuable North American retail brands in 2014

    • Leading 100 American retailers based on U.S. retail sales 2016

    • Leading supermarkets in the U.S. 2016, based on retail sales

  • 2. Advertising expenditure
    • Walmart: ad spend in the U.S. 2009-2016

    • Leading U.S. retailers 2016, by ad spend

    • Thanksgiving season television ad spend of leading U.S. advertisers 2014

    • Retailers in the U.S. - holiday season ad spend 2015

    • Retailers in the U.S. - holiday season paid search ad spend 2015

    • Retailers in the U.S. - holiday season online ad spend share 2015

    • Number of pages in retail circulars in North America 2016, by retailer

  • 3. Consumer behavior
    • People who shopped at Walmart (last 30 days) in the U.S. 2017

    • People who bought at Walmart (last 30 days) in the U.S. 2017

    • People living in households that shopped at Walmart Supercenter (last 7 days) in the U.S. 2017

    • People living in households that shopped at Walmart Neighborhood Market (last 7 days), 2017

    • Affluent Americans: share who shopped at Walmart within the past year 2011-2014

    • Best back-to-school TV ads in the U.S. 2015

    • Customer satisfaction with Wal-Mart in Canada 2014-2016

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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