How many people listen to the radio in the Netherlands? In February and March, commercial radio station Radio 538 reached nearly 2.5 million people on a weekly basis. The numbers provided are from a panel survey, which measures net reach in different groups of respondents, which it then multiplies with the population size. Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The data indicates that commercial radio stations in the Netherlands had a higher reach than the public NPO radio stations.
Weekly reach of radio stations in the Netherlands as of March 2022, by radio station
(in 1,000s)
net reach in the panel multiplied with the population number that matches the survey group; Weekly figures (Monday to Sunday), between 06:00 and midnight
Method of interview
Panel survey
Supplementary notes
* ORN Radio is a combination of several regional and local radio stations: Radio Noord, Omrop Fryslan Radio, Radio Drenthe, Radio Gelderland, Radio Oost, Radio Flevoland, Radio M Utrecht, Radio Noord-Holland, Radio West, Radio Rijnmond, Omroep Brabant Radio, L1 Radio, Radio Zeeland.
** E Power Radio contains: Arrow Classic Rock, Radio 8FM (used to be Freez), Radio 8FM, Radio Decibel, Fresh FM, Waterstad FM, Wild FM Hitradio, RadioNL, Optimaal FM, Puur NL, Simone FM, Radio Continu, Radio 8FM (used to be Royaal), Joy Radio, Groot Nieuws Radio.
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Stichting Nationaal Luister Onderzoek. (April 1, 2022). Weekly reach of radio stations in the Netherlands as of March 2022, by radio station (in 1,000s) [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1075858/audience-figures-of-radio-stations-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Weekly reach of radio stations in the Netherlands as of March 2022, by radio station (in 1,000s)." Chart. April 1, 2022. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1075858/audience-figures-of-radio-stations-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. (2022). Weekly reach of radio stations in the Netherlands as of March 2022, by radio station (in 1,000s). Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1075858/audience-figures-of-radio-stations-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Weekly Reach of Radio Stations in The Netherlands as of March 2022, by Radio Station (in 1,000s)." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1075858/audience-figures-of-radio-stations-in-the-netherlands/
Stichting Nationaal Luister Onderzoek, Weekly reach of radio stations in the Netherlands as of March 2022, by radio station (in 1,000s) Statista, https://www.statista.com/statistics/1075858/audience-figures-of-radio-stations-in-the-netherlands/ (last visited August 08, 2022)
