• Netherlands: radio listener reach 2020

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How many people listen to the radio in the Netherlands? In November and December 2020, commercial radio station Radio 538 reached nearly 2.5 million people on a weekly basis. The numbers provided are from a panel survey, which measures net reach in different groups of respondents, which it then multiplies with the population size. Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. This ranking indicates that commercial radio stations in the Netherlands had a higher reach than the public NPO radio stations, as Sky Radio was followed by Qmusic and Radio 538.

Weekly reach of radio stations in the Netherlands in November and December 2020, by radio station (in 1,000s)

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Release date

February 2021

More information

Region

Netherlands

Survey time period

November 2020 and December 2020

Number of respondents

13,216 respondents

Age group

10 years and older

Special properties

net reach in the panel multiplied with the population number that matches the survey group; Weekly figures (Monday to Sunday), between 06:00 and midnight

Method of interview

Panel survey

Supplementary notes

* ORN Radio is a combination of several regional and local radio stations: Radio Noord, Omrop Fryslan Radio, Radio Drenthe, Radio Gelderland, Radio Oost, Radio Flevoland, Radio M Utrecht, Radio Noord-Holland, Radio West, Radio Rijnmond, Omroep Brabant Radio, L1 Radio, Radio Zeeland.

** E Power Radio contains: Arrow Classic Rock, Radio 8FM (used to be Freez), Radio 8FM, Radio Decibel, Fresh FM, Waterstad FM, Wild FM Hitradio, RadioNL, Optimaal FM, Puur NL, Simone FM, Radio Continu, Radio 8FM (used to be Royaal), Joy Radio, Groot Nieuws Radio.