Public radio station NPO Radio 2 reached a market share of over nearly 15 percent in the Netherlands in 2019, making it the country's most popular radio station. Commercial stations Radio 538 and Qmusic both reached 11 and ten percent respectively of the total listening volume in the country. The numbers provided here were calculated based on listening time. When looking at how many people were reached by the radio stations, the order changes significantly. Then, Radio 538 was the Netherlands’ most popular radio station.
Radio in the Netherlands is popular
In 2018, live radio was the most popular form of audio content in the Netherlands. Roughly 75 percent of all audio time was spent on radio. Music streaming services did lead to a decrease in the share of people who listened to radio (almost) every day, but this percentage was still around 60 percent in 2019. Especially teenagers seemed to be more in favor of music streaming, whereas traditional radio stations were more popular among Millennials and older the groups.
How many people use music streaming?
Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. Panel surveys, however, can provide an indication. The latest numbers suggest that Spotify and YouTube both had 5.2 million users in the Netherlands, making up roughly 39 percent of the population each.
Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station
share in total listening volume, calculated out of the sum of every 15 minutes respondents listened to the radio stations divided by all 15 minutes per time slot of all radio stations
Method of interview
Panel survey
Supplementary notes
* ORN Radio is a combination of several regional and local radio stations: Radio Noord, Omrop Fryslan Radio, Radio Drenthe, Radio Gelderland, Radio Oost, Radio Flevoland, Radio M Utrecht, Radio Noord-Holland, Radio West, Radio Rijnmond, Omroep Brabant Radio, L1 Radio, Radio Zeeland.
** E Power Radio contains: Arrow Classic Rock, Radio 8FM (used to be Freez), Radio 8FM, Radio Decibel, Fresh FM, Waterstad FM, Wild FM Hitradio, RadioNL, Optimaal FM, Puur NL, Simone FM, Radio Continu, Radio 8FM (used to be Royaal), Joy Radio, Groot Nieuws Radio.
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Stichting Nationaal Luister Onderzoek. (November 25, 2019). Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station." Chart. November 25, 2019. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. (2019). Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Bimonthly Audience Market Share of Radio Stations in The Netherlands in September and October 2019, by Radio Station." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek, Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station Statista, https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/ (last visited April 06, 2020)
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