Most popular radio stations in the Netherlands 2019

Public radio station NPO Radio 2 reached a market share of over nearly 15 percent in the Netherlands in 2019, making it the country's most popular radio station. Commercial stations Radio 538 and Qmusic both reached 11 and ten percent respectively of the total listening volume in the country. The numbers provided here were calculated based on listening time. When looking at how many people were reached by the radio stations, the order changes significantly. Then, Radio 538 was the Netherlands’ most popular radio station.

Radio in the Netherlands is popular

In 2018, live radio was the most popular form of audio content in the Netherlands. Roughly 75 percent of all audio time was spent on radio. Music streaming services did lead to a decrease in the share of people who listened to radio (almost) every day, but this percentage was still around 60 percent in 2019. Especially teenagers seemed to be more in favor of music streaming, whereas traditional radio stations were more popular among Millennials and older the groups.

How many people use music streaming?

Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. Panel surveys, however, can provide an indication. The latest numbers suggest that Spotify and YouTube both had 5.2 million users in the Netherlands, making up roughly 39 percent of the population each.

Bimonthly audience market share of radio stations in the Netherlands in September and October 2019, by radio station

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

November 2019

Region

Netherlands

Survey time period

September, 2019 and October, 2019

Number of respondents

15,137 respondents

Age group

10 years and older

Special properties

share in total listening volume, calculated out of the sum of every 15 minutes respondents listened to the radio stations divided by all 15 minutes per time slot of all radio stations

Method of interview

Panel survey

Supplementary notes

* ORN Radio is a combination of several regional and local radio stations: Radio Noord, Omrop Fryslan Radio, Radio Drenthe, Radio Gelderland, Radio Oost, Radio Flevoland, Radio M Utrecht, Radio Noord-Holland, Radio West, Radio Rijnmond, Omroep Brabant Radio, L1 Radio, Radio Zeeland.

** E Power Radio contains: Arrow Classic Rock, Radio 8FM (used to be Freez), Radio 8FM, Radio Decibel, Fresh FM, Waterstad FM, Wild FM Hitradio, RadioNL, Optimaal FM, Puur NL, Simone FM, Radio Continu, Radio 8FM (used to be Royaal), Joy Radio, Groot Nieuws Radio.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Radio industry in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.