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Most watched TV programs in the Netherlands 2021

The news broadcast Journaal of the public broadcaster NOS (Nederlandse Omroep Stichting), as well as Wie is de mol were the leading TV programs in the Netherlands in March 2021. A list of most popular TV shows reveals many entertainment shows, such as Voice of Holland.

 Leading TV shows in 2020

In the whole year of 2020, the most watched TV broadcast was also the news broadcast Journaal extra, at 37.8 percent target audience share. News broadcasts were very popular that year, presumably due to the coronavirus pandemic.

Postponed viewing

That year, the leading postponed television show in the Netherlands was Wie is de Mol, with nearly 1.9 million people watching the show after it was initially aired. Postponed viewing is rather popular in the Netherlands. In a 2016 survey for example, 10 percent of respondents stated to watch postponed television via the TV every day, and over 20 percent did so multiple times a week.

Leading television programs by target audience share in the Netherlands in March 2021

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Release date

April 2021



Survey time period

March 2021

Number of respondents

2,750 respondents

Age group

6 years and older

Special properties

based on all day broadcasting (02-26h)

Method of interview

Panel survey

Supplementary notes

The source defines the target audience share as: "The average percentage of the target audience that watched the program or broadcaster".

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Statistics on "TV in the Netherlands"

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