United Kingdom: revenue of the fitness market 2015-2019

Germany and the United Kingdom remain the two largest national fitness markets in Europe with total revenues of about 5.51 billion euros each. Between 2017 and 2018, the revenue of the UK fitness increased by 168 million euros, an increase of 3.3 percent. This rate of growth is significantly greater than the rate of GDP across the entire UK economy, which over this same period exhibited only 1.4 percent growth , the lowest growth rate seen since the financial crisis in 2008.

Well-being

This growth in revenue is largely due to increased participation as a result of increasing awareness of the benefits of exercise on both physical and mental health. The rise in obesity, heart disease and diabetes has further highlighted the need to alter sedentary lifestyles, and government initiatives and sporting events have given the industry a further boost, as have technological developments.

Demographic

Although participation in fitness activities has increased the rates of participation are considerably lower among older age groups. Suggesting that young people are more likely to take part in fitness and therefore significantly contribute to the increased revenue see within this statistic. As such applying appropriate marketing strategies to capture this younger audience is key for many businesses operating within the UK fitness industry.