United Kingdom: revenue of the fitness market 2015-2019
Well-being
This growth in revenue is largely due to increased participation as a result of increasing awareness of the benefits of exercise on both physical and mental health. The rise in obesity, heart disease and diabetes has further highlighted the need to alter sedentary lifestyles, and government initiatives and sporting events have given the industry a further boost, as have technological developments.
Demographic
Although participation in fitness activities has increased the rates of participation are considerably lower among older age groups. Suggesting that young people are more likely to take part in fitness and therefore significantly contribute to the increased revenue see within this statistic. As such applying appropriate marketing strategies to capture this younger audience is key for many businesses operating within the UK fitness industry.