Online grocery market in Italy

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on the online grocery market in Italy

This dossier presents statistical data about the online market of food products in Italy. Apart from a market overview, the report shows consumption trends in the online shopping of food products, including delivery services and organic food. A spotlight is dedicated to the wine e-commerce, a relevant segment in the Italian market. Lastly, the sixth chapter depicts the impact of the coronavirus emergency on the online grocery sector.

Table of contents

  • 1. Market figures
    • Market value of e-commerce B2C food & grocery in Italy 2015-2020

    • Penetration rate of e-commerce B2C food & grocery in Italy 2015-2020

    • Distribution of e-commerce sales of groceries in Italy 2019, by category

    • Products' categories purchased online and offline in Italy 2018

  • 2. Food delivery
    • Food delivery market breakdown in Italy 2019

    • Value of demand for B2C food delivery in Italy 2015-2019

    • Share of sales of B2C food delivery in Italy 2018-2019

    • Most popular food delivery services in Italy 2020

    • Most popular food delivery services in Italy 2020, by age group

    • Most popular food delivery services in Italy 2020, by gender

  • 3. Organic food
    • Average online expenditure on organic products in Italy in 2019

    • Online sales channels for organic products in Italy in 2019, by age group

    • Reasons behind online purchases of organic products in Italy in 2019

    • Reasons to prefer online over offline purchase of organic products in Italy in 2019

  • 4. Wine retail
    • Online share of wine sales value in Italy in 2019

    • Italy: revenues of Italian online retailers of wine from 2014 to 2018

    • Popular wine retail channels in Italy in 2020

    • Popular wine retail channels in Italy in 2020, by age group

    • Popular wine retail channels in Italy in 2020, by gender

    • Percentage change in revenues of leading online wine retailers in Italy 2019

  • 5. Mobile users
    • Monthly active users (MAU) of the Cortilia app in Italy 2019-2020, by app store

    • Supermercato24 app monthly active users (MAU) in Italy 2020

    • Esselunga app monthly active users (MAU) in Italy 2020

    • Deliveroo app monthly active users (MAU) in Italy 2020

    • Tannico monthly active users (MAU) for iOS in Italy 2020

  • 6. Consumption trends
    • E-commerce purchase rate of food or groceries in Europe 2006-2019, by country

    • Food purchased online by category in Italy 2020

    • Reasons for purchasing food online in Italy in 2019

  • 7. Coronavirus impact
    • Food and beverages spending behavior during the coronavirus in Italy 2020

    • Online visits of main food marketplaces in Italy 2020

    • Food e-commerce performance during the coronavirus emergency in Italy in 2019

    • Percentage growth in the users' base of Italian online food retailers apps in 2020

    • Percentage growth in the users' base of Italian online wine retailers apps in 2020

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!