Coconut water is by far the leading plant-based water available for sale worldwide. In 2016, coconut water accounted for 96 percent of the volume share in the global sale of all plant-based water with over 700 million liters sold and with a market value of about 2.2 billion U.S. dollars. In the U.S., the industry for coconut water has experienced a continued growth in market size with a projected 1.98 billion U.S. dollars in generated revenue forecasted for 2019, from 612.5 million in 2015. Some of the top brands that process coconut water in the U.S. include: Vita Coco, Zico, and One’s Coconut Water. Processed coconut water in the U.S. is typically sold in ordinary cans, Tetra Paks, or plastic bottles. With an average energy content of about 14 calories per 100 gram of coconut water, it has also more recently been marketed in the U.S. as a natural energy or sports drink.
Coconut water contains several minerals that include: Potassium, Sodium and Calcium and 9.9 milligram Vitamin C per 100 gram. In recent years, the coconut water industry in the U.S. has been plagued by allegations of unfounded and rather misleading health benefit claims by some manufacturers. This litany of concerns and accusations has led to warnings from the FDA as well as several class action lawsuits over false advertising claims.