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Prada - Statistics & Facts

Founded in 1913 as a leather goods shop in Milan, the company specializes in the making of leather handbags, travel accessories, shoes, ready-to-wear collections as well as other fashion items. One of the most valuable luxury brands in the world, Prada is an Italian luxury fashion house with annual net sales that fared around three billion euros up until 2019. With the pandemic, the annual revenue of the luxury house took a major hit in 2020 before going back to its pre-pandemic levels in 2021.

Company figures

As of 2021, the company operated a combined total of 661 owned and franchised stores worldwide and had a global total of 13,140 employees. The Asia-Pacific and Europe regions account for most of Prada's net sales. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.

Prada in the luxury sphere

Prada is one of the leading brands in the luxury market with a powerful impact that goes beyond the fashion industry. In a ranking that measured the value of luxury brands based on their media impact, Prada came in eight place, with a Media Impact Value (MIV) of over 50 million U.S. dollars. This metric measured a brand's impact across online media, such as content performance on blogs and social media platforms. In Europe, the Prada brand had a similar effect. In both regions, Chanel, Dior and Louis Vuitton were the leading luxury brands with the highest media impact value.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Tugba Sabanoglu, Jun 21, 2022

Key insights

Luxury leather goods market value worldwide
62bn EUR
Most valuable luxury brand worldwide
Louis Vuitton
Personal luxury goods market value worldwide
283bn EUR
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Brand value of the leading 10 most valuable luxury brands worldwide in 2022 (in million U.S. dollars)

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Net sales of Prada worldwide from 2013 to 2021 (in million euros)

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Global net sales of Prada 2013-2021

Net sales share of Prada worldwide in 2021, by brand

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Prada's global net sales share 2021, by brand

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