As of 2019, the company operated a combined total of 666 owned and franchised stores worldwide and had a global staff of approximately 13,800 employees. The Asia-Pacific and Europe regions comprise most of Prada's net sales. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.
Like many other luxury brands, Prada has established a strong presence on social media, with just under 20 million followers on Instagram and almost seven million likes on Facebook. In the extremely diversified market, like the majority of the top twenty luxury brands, Prada holds just over one percent market share for online visits to luxury brands. Of the Italian luxury labels, Prada rests near the top as the third-most followed brand on Instagram.
In 2018, over half of American consumers surveyed reported that they were familiar with the Prada brand, and of those surveyed, about fourteen percent owned a Prada accessory or product. Over a third of respondents stated that they would like to own merchandise from the luxury brand. Thanks to pop culture references such as the hit movie The Devil Wears Prada, as well as within the modern art world through the Prada Marfa sculptural art installation, Prada also holds fame in a broader societal setting.