As of 2017, the company operated a combined total of 659 owned and franchised stores worldwide and a global staff of approximately 12 thousand employees. The Asia-Pacific region comprises most of Prada's net sales from directly operated stores. Prada also operates businesses that include: runway shows, the designing of flagship boutiques in various locations and the production of watches, perfumes and—in conjunction with LG Electronics—mobile phones. Among Prada's product lines, its largest net income is generated from the sale of leather goods.
Like many other luxury brands, Prada has established a strong presence on social media, with approximately 14.1 million followers on Instagram, and an active fan base which generates over 33 thousand social media actions per post.
In a 2017 survey conducted among affluent Americans with a household income of 200 thousand U.S. dollars, 7.8 percent of respondents reportedly owned Prada branded apparel, accessories, and footwear.