Prada - Statistics & Facts

Founded in 1913 as a leather goods shop in Milan, the company specializes in the making of leather handbags, travel accessories, shoes, ready-to-wear collections as well as other fashion items.One of the most valuable luxury brands in the world, Prada is an Italian luxury fashion house with annual net sales that fared around three billion euros up until 2019. With the pandemic, the annual revenue of the luxury house took a major hit in 2020.

As of 2020, the company operated a combined total of 659 owned and franchised stores worldwide and had a global staff of 13,331 employees. The Asia-Pacific and Europe regions account for most of Prada's net sales. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.

Prada on social media

Like many other luxury brands, Prada has established a strong presence on social media, with about 24 million followers on Instagram and almost seven million likes on Facebook. In the extremely diversified market, like the majority of the top twenty luxury brands, Prada holds just over one percent market share for online visits to luxury brands. Of the Italian luxury labels, Prada rests near the top as the third-most followed brand on Instagram.

Consumers and Prada

In 2018, over half of American consumers surveyed reported that they were familiar with the Prada brand, and of those surveyed, about fourteen percent owned a Prada accessory or product. Over a third of respondents stated that they would like to own merchandise from the luxury brand. Thanks to pop culture references such as the hit movie The Devil Wears Prada, as well as within the modern art world through the Prada Marfa sculptural art installation, Prada also holds fame in a broader societal setting.

Key figures

The most important key figures provide you with a compact summary of the topic of "Prada" and take you straight to the corresponding statistics.

Sales figures

Key figures

Competitors

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Prada".

Prada

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Prada - Statistics & Facts

Founded in 1913 as a leather goods shop in Milan, the company specializes in the making of leather handbags, travel accessories, shoes, ready-to-wear collections as well as other fashion items.One of the most valuable luxury brands in the world, Prada is an Italian luxury fashion house with annual net sales that fared around three billion euros up until 2019. With the pandemic, the annual revenue of the luxury house took a major hit in 2020.

As of 2020, the company operated a combined total of 659 owned and franchised stores worldwide and had a global staff of 13,331 employees. The Asia-Pacific and Europe regions account for most of Prada's net sales. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.

Prada on social media

Like many other luxury brands, Prada has established a strong presence on social media, with about 24 million followers on Instagram and almost seven million likes on Facebook. In the extremely diversified market, like the majority of the top twenty luxury brands, Prada holds just over one percent market share for online visits to luxury brands. Of the Italian luxury labels, Prada rests near the top as the third-most followed brand on Instagram.

Consumers and Prada

In 2018, over half of American consumers surveyed reported that they were familiar with the Prada brand, and of those surveyed, about fourteen percent owned a Prada accessory or product. Over a third of respondents stated that they would like to own merchandise from the luxury brand. Thanks to pop culture references such as the hit movie The Devil Wears Prada, as well as within the modern art world through the Prada Marfa sculptural art installation, Prada also holds fame in a broader societal setting.

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Prada".

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