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When buying a fragrance, what is important to you?

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Perfume: share of important factors in purchase decision among women UK 2016 This survey examined the important factors affecting purchase decisions regarding fragrances among women in the United Kingdom (UK) by posing the question "When buying a fragrance, what is important to you?" The majority of women stated the smell as the leading factor, accumulating to a share of 90 percent. The second most important determinant was the availability of testers in shops, accounting for 32 percent.
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This survey examined the important factors affecting purchase decisions regarding fragrances among women in the United Kingdom (UK) by posing the question "When buying a fragrance, what is important to you?" The majority of women stated the smell as the leading factor, accumulating to a share of 90 percent. The second most important determinant was the availability of testers in shops, accounting for 32 percent.
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Release date
2016
Region
United Kingdom
Survey time period
January 2016
Number of respondents
1,000 respondents
Age group
18 years and older
Special properties
women
Supplementary notes
Multiple answers were possible.
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