Perfume: share of important factors in purchase decision among women UK 2016

This survey examined the important factors affecting purchase decisions regarding fragrances among women in the United Kingdom (UK) by posing the question "When buying a fragrance, what is important to you?" The majority of women stated the smell as the leading factor, accumulating to a share of 90 percent. The second most important determinant was the availability of testers in shops, accounting for 32 percent.

When buying a fragrance, what is important to you?

Share of respondents
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Source

Release date

2016

Region

United Kingdom

Survey time period

January 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women

Supplementary notes

Multiple answers were possible.

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Statistics on "Fragrances in the United Kingdom (UK)"

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