Estée Lauder Companies has risen to prominence in the global beauty market since being founded by Estée Lauder and her husband Joseph in New York City in 1946. Nowadays it is seen as one of the largest cosmetics companies worldwide and in 2021, it was listed among the leading global beauty manufacturers with over 16 billion dollars in revenue. After a long series of acquisitions, Estée Lauder kept on gaining traction in the market, playing an especially important role in the prestige cosmetics and fragrances industry. Some of its most renowned brands are MAC Cosmetics, Clinique, Origins, Too Faced, and La Mer.
Brand awareness for Estée Lauder reached remarkable percentages in several countries, including the United States and the United Kingdom, where it exceeded 70 and 80 percent respectively. The company’s popularity is no secret, given its vast brand portfolio. One of the brands to stand out the most is Clinique, which in 2022 was valued at approximately six billion U.S. dollars, up from five billion U.S. dollars in the previous year. That same year, Clinique earned eighth place in a ranking of the leading personal care brands worldwide. In the United States, both usage and popularity of the Clinique brand reached a share of over 20 percent.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.