Estee Lauder has risen to prominence in the global beauty market since being founded by Estee Lauder and her husband Joseph in New York City in 1946. In 2016, Estee Lauder was the 9th leading cosmetic brand worldwide based on brand value. However, for cosmetic brands to maintain relevance in the 21st century, and to entice the younger generation of beauty enthusiasts, online markets have become more important. A look at the global beauty brands ranked by total YouTube channel views shows that the brands under the Estee Lauder label face stiff competition online.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.