Apple and Samsung are the clear market leaders, with the UK taking a particular shine to the Apple iPhone. Apple held up to a 49 percent share of the market in December 2019, ahead of the 29.46 percent Samsung maintained. The market shows a fairly even split between Apple and Android devices, with 50.07 percent of active devices running iOS, 49.56 percent running Android. The slender slice of the market that remains is taken up by BlackBerry OS and Windows Phone.
While the full extent of the outbreak of the coronavirus (COVID-19) pandemic on the UK smartphone market is not yet clear, the overall impact on global smartphone shipments is already apparent. Vendors shipped 37.4 million fewer devices in February 2020 compared with February 2019, constituting the single largest year-on-year drop in the global smartphone market’s history. Analysts remain optimistic though that global smartphone shipments could turn around by the third quarter of 2020, possibly even exceeding the original forecasts for the second half of 2020.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.