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K-beauty popularity worldwide 2020, by country

Published by Nina Jobst, Mar 5, 2021
According to a survey on the global popularity of South Korean cultural content in 2020, South Korean beauty products were most popular among Malaysian respondents. Nearly 60 percent of respondents in other Asian countries including Indonesia, Vietnam, and China but also South Africa also stated that K-beauty is very popular in their countries.

Popularity of South Korean beauty products (K-beauty) worldwide in 2020, by country

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Sources

Release date

January 2021

Region

Worldwide, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

8,500 respondents

Age group

15-59 years old

Special properties

response rate of "very popular"

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"

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