South Korea: K-beauty global popularity by country 2021

According to a survey on the global popularity of South Korean cultural content in 2021, South Korean beauty products were most popular among Indian respondents. Nearly 50 percent of respondents in other countries such as the United Arab Emirates and the United States also stated that K-beauty is very popular in their countries.

Popularity of South Korean beauty products (K-beauty) worldwide in 2021, by country

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Worldwide, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

8,500 respondents

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How popular do you think Korean culture is in your country at the moment?" Answers were ranked from 1 to 5 with 1 stating "There are a few enthusiasts" and 5 stating "Very popular with the general public".

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