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K-beauty popularity worldwide 2019, by country

According to a survey on the global popularity of South Korean cultural content in 2019, South Korean beauty products were most popular among Vietnamese respondents. Nearly 60 percent of respondents in other Southeast Asian countries including Malaysia, Indonesia, and Thailand also stated that K-beauty is very popular in their countries.

Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country

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Sources

Release date

February 2020

Region

Worldwide, South Korea

Survey time period

October 4 to October 20, 2019

Number of respondents

8,000 respondents

Age group

15-59 years old

Special properties

response rate of "very popular"

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Statistics on "Cosmetics market in South Korea"

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