According to a survey on the global popularity of South Korean cultural content in 2019, South Korean beauty products were most popular among Vietnamese respondents. Nearly 60 percent of respondents in other Southeast Asian countries including Malaysia, Indonesia, and Thailand also stated that K-beauty is very popular in their countries.
Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country
This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (February 25, 2020). Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country [Graph]. In Statista. Retrieved September 18, 2020, from https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country." Chart. February 25, 2020. Statista. Accessed September 18, 2020. https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. (2020). Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country. Statista. Statista Inc.. Accessed: September 18, 2020. https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products (K-beauty) Worldwide in 2019, by Country." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products (K-beauty) worldwide in 2019, by country Statista, https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/ (last visited September 18, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
