Main factors for positive opinion K-beauty products worldwide 2020

According to a survey on positive aspects of consumers’ impression on Korean beauty products (K-beauty) worldwide in 2020, around 23.8 percent of the respondents answered that the positive effect and good quality were the main positive aspects of the consumers’ impression on Korean beauty products.

Growing popularity

The demand for Korean cosmetics has continued to grow in recent years, which is reflected in the increasing market size of the cosmetics industry. In a survey, it was found that the popularity of Korean beauty products was the highest among countries such as Vietnam, Malaysia, and Indonesia. The exports of beauty products in South Korea have gradually increased throughout the years.

Importance in appearance

The majority of South Koreans believe that their physical appearance is important, as a survey showed in 2019. Considering that self-image is considered to be important, many Korean people enjoy indulging themselves with beauty products. Domestic beauty brands are widely favored, and as of 2019, leading cosmetic brand shops were Innisfree and The Face Shop.