The most popular fee-based apps in France were Badoo and Meetic, both with a 43 percent paying customer share in 2020. However, if French people truly are so romantic, are dating apps and sites really the main channel for them to find friendship or love (or lust)? Most had met their current partners at parties or private parties with friends and online dating and dating agencies were mostly playing in the same court as family reunions or and nightclubs. By combining online shopping habits and novel functionalities on dating apps such as AdopteUnMec, reaching a peak of 170 thousand downloads during the summer 2020, women have the possibility to not only shop for clothes or whatever they like, but they might also be able to find a man. The success of online dating can be seen in the 2020 leading social media apps ranking, where Badoo and Tinder are among the most used in 2020.
But who is looking for love (or sex) online? Of men, 49 percent of of those aged 30-39 mentioned having had subscribed to a dating website at some point in their life, compared to 32 percent of women aged under 30. Even though other sexually inclusive apps such as Grindr, having generated about 60 thousand U.S. dollars in revenue as of January 2021 in the Apple App store, they seem less represented in online rankings. This, however, does not mean that apps such as Tinder or Meetic do not have the same options as Grindr.
Change in usage due to sanitary restrictions and the fear of leaked content
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Stacy Jo Dixon
Research expert covering social media usage worldwide