Despite the fact that in 2019, over half of Hungarians had not read a single book over the past year, some Hungarians are still passionate readers. Almost 80 percent of Hungarians who read books regularly in 2020 stated that they consumed over ten books in a year, with 18 percent having finished over 50 different volumes. The most popular book genres purchased are literature, such as short stories, novels, poems, and drama, followed by entertainment literature - crime novels, fantasy, and sci-fi. Hungarians with a higher education level tend to buy more books than others, but there are also differences between genders, as women purchase books more often than men. At the same time,buying books is more popular with Hungarians between the ages of 18 to 39, as they purchase books more frequently than older generations.
The e-book market is not as developed in Hungary as in some other parts of the world, since in 2020, there were only 1.4 million e-book readers in the country with a population of approximately ten million. The same year, revenue from e-book sales amounted to ten million U.S. dollars and is expected to remain stable until 2025. It is also worth mentioning that according to the results of a survey conducted in 2019, only 17 percent of e-book users paid for accessing digital books, while the vast majority accessed them free of charge. Most Hungarians who paid for e-books purchased them from domestic online shops, while less than a third acquired them from foreign stores, such as Amazon or Bookdepository.
Although reading is on the decline in Hungary, as fewer and fewer people read books each year, the digital segment still has the potential to develop and reshape Hungarian book consumption habits.