Hungary: physical books market users forecast 2027

The user count of the physical books industry in Hungary is forecast to continuously decrease by 0.4 million users within the next years. Therefore, the user count is estimated to shrink to 1.38 million users in 2027.

Forecast of the physical books market users in Hungary from 2017 to 2027 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

This includes the sales of printed books distributed to private end users (b2c), all distribution channels (i.e., bookstores and libraries, online retailers, wholesalers), physical audiobooks (i.e., books read aloud and recorded on mp3 files, cds, cassettes).
And excludes the editorial content distributed via the internet (ebooks, epapers, emagazines), b2b markets and resales of used books, sales between private individuals.
All figures are estimates.
A detailed methodology can be found in the Statista Advertising & Media Outlook.

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