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Factors affecting readers' choice of books in Hungary 2019

Published by Flora Medve, Mar 11, 2020
In 2019, 63 percent of Hungarian readers stated that one of the main factors affecting their book purchases was the opinion of their friends. Only three percent of respondents considered literary award nominations an important factor when choosing a book.

Factors affecting readers' choice of books in Hungary in 2019

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Release date

April 2019

Region

Hungary

Survey time period

March 2019

Number of respondents

7,800 respondents*

Age group

18 years and older

Special properties

People who had bought a book in the past year

Supplementary notes

* From 41 countries worldwide. The number of respondents in Hungary was not specified.
The survey was based on internal data from the e-commerce site Picodi.com and a questionnaire.

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