In 2012, Arnaud Montebourg (Minister of the Economy at the time), was wearing a sailor top from the French brand Armor Lux on the cover of the newspaper Le Parisien, to promote French manufacturing and know-how. With France's annual trade deficit reaching more than 80 billion euros, the development of the local economy indeed represents a major issue. Challenges related to the preservation and development of French production seem to have multiplied in recent years, and the popularity of Made in France continues its progression.
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