French buyers regarding Made in France as a criterion for awarding business 2017-2019
In 2019, "Made-in-France" was a criterion for awarding businesses to a majority of people working in purchasing (53 percent). And yet, it appears, according to the source, that not only is this percentage above the 50 percent mark for the first time since it was measured, but it is also steadily increasing: it amounted to 31 percent in 2017 and 43 percent in 2018. This development could indicate a certain change in mindset among French buyers.
