Performance of cosmetics and personal care products in the PhilippinesEven though most establishments were closed, and only supermarkets were open for consumers in the Philippines in the past year due to the pandemic, retail sales of non-food and non-alcoholic products such as cosmetics and personal care products have still occurred mostly offline. The offline sales channel share of the beauty and personal care market accounted for almost the entire market. On the other hand, the online distribution channel has performed better compared to the previous year. It was estimated that the online distribution channel's market share would grow between 2021 and 2024, though the offline sales channel would continue to be the main purchase channel for beauty and personal care products.
Among the sub-segments of the beauty and personal care market, the highest revenue for the Philippines' beauty and personal care market was for the personal care segment, at over two billion U.S. dollars in the past year. In comparison, the fragrances and cosmetics segments each had below 800 million U.S. dollars in revenue, which was one-third lower than the personal care segment.