Beauty & personal care market sales channel share in the Philippines 2017-2025

Published by Statista Research Department, Jun 27, 2023
In 2021, 11 percent of sales of the personal care and beauty market in the Philippines occurred online. This was an increase of over three percent since the previous year. While the Statista Consumer Market Outlook estimates that offline sales will continue to be the major sales channel for such products in the foreseeable future, the Outlook nevertheless shows the increasing relevancy of online sales channels in the country.

Sales channel share of the beauty & personal care market in the Philippines from 2017 to 2025

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Beauty & Personal Care market is defined here as consumer goods for cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care products, fragrances and personal care products such as hair care, deodorants and shaving products. Excluded are beauty services, such as hairdressers, professional products and electric personal care products. Products that primarily serve medical purposes are also excluded here but shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

All figures are estimates. A detailed methodology can be found in the Statista Consumer Market Outlook.

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