Magazine and Outdoor Are Most Popular Ad Channels

Advertising

Worldwide, people seem to be most receptive to legacy media advertising channels such as magazines and outdoor, TV and newspapers. Indeed, all legacy formats, apart from radio make it above the 50 percent positive attitude threshold.

In contrast, all online formats, such as display, online search and video are less popular with consumers. Phone and tablet ads are least popular, according to a paper by Kantar Millward Brown, which surveyed 14,500 16 to 65 year olds in 45 countries worldwide in August to September 2017.

One reason for this might be that the same study finds that many people perceive online advertising as being more intrusive, for example because of targeting methods.

Infographic: Magazine and Outdoor Are Most Popular Ad Channels | Statista

Description

This infographic shows attitudes towards ads by channel and format worldwide (in percent)

Report

Download Chart

URL to be used as reference link:

https://www.statista.com/chart/13045/magazine-and-outdoor-are-most-popular-ad-channels/

HTML code to embed chart

<a href="https://www.statista.com/chart/13045/magazine-and-outdoor-are-most-popular-ad-channels/" title="Infographic: Magazine and Outdoor Are Most Popular Ad Channels | Statista"><img src="https://cdn.statcdn.com/Infographic/images/normal/13045.jpeg" alt="Infographic: Magazine and Outdoor Are Most Popular Ad Channels | Statista" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;"/></a> You will find more infographics at <a href="https://www.statista.com/chartoftheday/">Statista</a>

Consumer trust in advertising in the UK 2023, by media

Opinion on advertising in Czechia 2013-2024

Investment in advertising and net advertising revenues of the media 2018-2023

Most popular aspects of holiday advertising and marketing in the U.S. 2023

Consumer trust in advertising in the UK 2021-2023

Online advertising revenue in the U.S. 2000-2023

Infographic Newsletter

Statista offers daily infographics about trending topics, covering:
Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more.

Related Infographics

Online advertising

Antitrust in the technology industry

Baby food

Advertising

FAQ

The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information

Magazine and Outdoor Are Most Popular Ad Channels

Advertising

Infographic Newsletter