Prime Day Is a Big Win for Amazon

Prime Day

Prime Day, Amazon’s self-invented shopping event for Prime members, is a big success. Established in 2015, Prime Day has grown bigger each year and last year’s iteration of the 30-hour shopping spree saw sales grow roughly 60 percent compared to the 2016 event.

While Amazon doesn’t disclose exact sales figures for Prime Day, it did say that its worldwide sales on July 11, 2017 surpassed both Cyber Monday and Black Friday, making it the biggest day in Amazon's history. Estimates by Internet Retailer put the company’s haul for the event at $2.4 billion last year. Not bad for a members-only event created out of thin air.

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This chart shows Amazon's estimated Prime Day sales since its inception in 2015.

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Filme und Serien auf Amazon Prime Video in Österreich und der Schweiz 2022

Anzahl der verkauften Produkte am Amazon Prime Day weltweit bis 2022

Filme und Serien auf Amazon Prime Video in Deutschland und den USA 2023

Umfrage zu Gründen für die Nutzung von Amazon Prime in den USA 2022

Prognose zur Anzahl der Amazon-Prime-Nutzer in den USA bis 2026

Schätzung des Umsatzes von Amazon am Prime Day in den USA und weltweit bis 2022

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Prime Day Is a Big Win for Amazon

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