News Magazines Are Fighting for Survival

by
,

A lot has been said about the troubles that many newspapers currently find themselves in. What's sometimes forgotten is the fact that magazines are hardly doing any better. America's most prolific news magazines have all suffered severe drops in advertising and circulation revenues in the past decade and it appears likely that the traditional Newsweek, that went out of print in the past year, won't be the last casualty of the current crisis.

While things weren't exactly going great for most magazines between 2003 and 2007, it wasn't until 2008 that things really started going awry for the industry. The financial crisis hit full force and ad revenues started plummeting. Newsweek was hit particularly hard. Ad pages in the traditional magazine dropped 19 percent in 2008, 26 percent in 2009 and another 20 percent in 2010. In 2011, Newsweek sold less than half as many ad pages as it had before the crisis in 2007 and, to make matters worse, the magazine's circulation had halfed as well. One year later, the last issue of the 80-year old Newsweek was published before it became an online-only publication.

While other news magazines had shown signs of recovery in 2010 and 2011, another downturn hit the industry in 2012. The most recent numbers aren't exactly encouraging as well. In the first half of 2013, all but one major news magazine reported double-digit declines in ad pages. Most of them near or above 20 percent. It can only be hoped that those declines can at least partly be offset by increases in digital revenue, because if not, news magazines could quickly become an endangered species.



Infographic: News Magazines Are Fighting for Survival | Statista
 Report
Related Infographics
  • Streaming
    The Most Popular Original Streaming Shows

    This chart shows viewing figures from original shows in 2016 (based on first 35 days of release).

  • Magazine Industry
    From Magazines to Multi-Media Brands

    Sources of revenue B2B and B2C in 10-year comparison

  • Syria
    Cease-Fire to Come Into Effect in Syria

    The impact of war on Syria

  • Mobile App Usage
    The Fastest-Growing App Categories in 2015

    This chart shows the fastest-growing app categories in 2015

  • Google
    Google Rakes In More Ad Dollars Than U.S. Print Media

    This chart shows Google's advertising revenue since 2004 compared to print ad revenues of U.S. newspapers and magazines.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).