When Facebook filed for its initial public offering in early 2012, the company named the ongoing transition to mobile as one of the biggest risks to its future success. If the transition to mobile was indeed the biggest challenge in Mark Zuckerberg's early career as CEO of a billion-dollar company, he managed it quite well. Not only does Facebook generate most of its revenue
with mobile advertising now, the company also owns some of the most popular mobile apps in the world. In June 2018, Instagram announced that it had reached one billion monthly active users
, making it the fourth platform in Facebook’s portfolio to pass that milestone.
Considering the size of Facebook's social media empire and its recent involvement in several scandals, it's no surprise that calls for the company to be regulated have been getting louder
over the past twelve months.